Archiv der Kategorie: Werbung

Google introduces an ad blocker to Chrome – Filtering – Censorship?

Photo by David Ramos/Getty Images

Google will introduce an ad blocker to Chrome early next year and is telling publishers to get ready.

The warning is meant to let websites assess their ads and strip any particularly disruptive ones from their pages. That’s because Chrome’s ad blocker won’t block all ads from the web. Instead, it’ll only block ads on pages that are determined to have too many annoying or intrusive advertisements, like videos that autoplay with sound or interstitials that take up the entire screen.

Sridhar Ramaswamy, the executive in charge of Google’s ads, writes in a blog post that even ads “owned or served by Google” will be blocked on pages that don’t meet Chrome’s guidelines.

Instead of an ad “blocker,” Google is referring to the feature as an ad “filter,” according toThe Wall Street Journal, since it will still allow ads to be displayed on pages that meet the right requirements. The blocker will work on both desktop and mobile.

Google is providing a tool that publishers can run to find out if their sites’ ads are in violation and will be blocked in Chrome. Unacceptable ads are being determined by a group called the Coalition for Better Ads, which includes Google, Facebook, News Corp, and The Washington Post as members.

Google shows publishers which of their ads are considered disruptive.

The feature is certain to be controversial. On one hand, there are huge benefits for both consumers and publishers. But on the other, it gives Google immense power over what the web looks like, partly in the name of protecting its own revenue.

First, the benefits: bad ads slow down the web, make the web hard and annoying to browse, and have ultimately driven consumers to install ad blockers that remove all advertisements no matter what. A world where that continues and most users block all ads looks almost apocalyptic for publishers, since nearly all of your favorite websites rely on ads to stay afloat. (The Verge, as you have likely noticed, included.)

By implementing a limited blocking tool, Google can limit the spread of wholesale ad blocking, which ultimately benefits everyone. Users get a better web experience. And publishers get to continue using the ad model that’s served the web well for decades — though they may lose some valuable ad units in the process.

There’s also a good argument to be made that stripping out irritating ads is no different than blocking pop ups, which web browsers have done for years, as a way to improve the experience for consumers.

But there are drawbacks to building an ad blocker into Chrome: most notably, the amount of power it gives Google. Ultimately, it means Google gets to decide what qualifies as an acceptable ad (though it’s basing this on standards set collectively by the Coalition for Better Ads). That’s a good thing if you trust Google to remain benign and act in everyone’s interests. But keep in mind that Google is, at its core, an ad company. Nearly 89 percent of its revenue comes from displaying ads.

The Chrome ad blocker doesn’t just help publishers, it also helps Google maintain its dominance. And it advantages Google’s own ad units, which, it’s safe to say, will not be in violation of the bad ad rules.

This leaves publishers with fewer options to monetize their sites. And given that Chrome represents more than half of all web browsing on desktop and mobile, publishers will be hard pressed not to comply.

Google will also include an option for visitors to pay websites that they’re blocking ads on, through a program it’s calling Funding Choices. Publishers will have to enable support for this feature individually. But Google already tested a similar feature for more than two years, and it never really caught on. So it’s hard to imagine publishers seeing what’s essentially a voluntary tipping model as a viable alternative to ads.

Ramaswamy says that the goal of Chrome’s ad blocker is to make online ads better. “We believe these changes will ensure all content creators, big and small, can continue to have a sustainable way to fund their work with online advertising,” he writes.

And what Ramaswamy says is probably true: Chrome’s ad blocker likely will clean up the web and result in a better browsing experience. It just does that by giving a single advertising juggernaut a whole lot of say over what’s good and bad.

https://www.theverge.com/2017/6/1/15726778/chrome-ad-blocker-early-2018-announced-google

9 Steps to Get Millions of Views on Your YouTube Channel

9-steps-to-get-millions-of-views-on-your-youtube-channel

YouTube is the second most powerful search engine on the planet, and holds the top spot as the largest video network in existence.

The video site continues to grow more pervasive with the maturation of smartphone technology. Today, half of YouTube video views stem from mobile devices.

For this reason, and many others, YouTube is the master of reaching across generational boundaries to impact and engage members of GenX, GenY and GenZ. For example, YouTube currently reaches more 18-34 and 18-49 year-olds than any U.S cable network currently broadcasting.

Because of the popularity of the platform, influencers have spawned from the network and continually leave lasting impressions on their dedicated viewers. Studies suggest that recommendations from influencers are trusted 92% more than from celebrities or advertisements.

The trust factor brought forth by influencers is one of the most notable reasons as to why influencer marketing is so effective.

It’s not as simple as it looks

Leveraging influencers on YouTube is not as simple as it sounds. Because there are many performance and brand risks associated with YouTubers that need to be managed in order to deliver rockstar results.

YouTubers are legitimate masters of their craft and make their living by presenting themselves authentically. This means that brand interference regarding their voice or image is not normally welcomed.

Despite the challenges, brands and YouTubers can get along famously when the right partnership is forged.

The balancing act

By way of example, Google recently recruited famed YouTube influencer Lewis Hilsenteger from the channel Unbox Therapy to help make some noise about Android Pay.

The video depicted Lewis travelling throughout New York City, visiting destinations that accept the form of payment to prove that you could survive solely with Android Pay. This is a prime example of recruiting an influencer that expresses a brand’s message while maintaining their authenticity.

The video generated 1.7 million views while showing off the real-world capabilities of Android Pay.                     

unbox-therapy-for-views-on-your-youtube-channel

No doubt successful collaborations like these and the significant revenue generation potential spurred Google to recently acquire influencer marketplace Famebit.

The 9 key steps to get millions of views on YouTube

Below you’ll find nine steps that fast-casual restaurant chain Qdoba Mexican Eats took when engaging the YouTube audience for the first time.

The results were phenomenal (and, in full disclosure, delivered under the direction of, as well as executed by digital marketing agency Evolve!, Inc.).

If you’re planning on diving into YouTube to help grow your business, use this campaign as a model – it delivered 3 million views, 84K social engagements, and 200M potential impressions, all while adhering to strict brand guidelines and beating aggressive price targets.

1. Set your goals and success criteria

As with any marketing campaign, align your influencer marketing campaign with your overall marketing and sales goals.

Define success using quality metrics, such as messaging and how the brand is portrayed, as well as quantifiable targets such as cost per video view, average length of video view, number of targeted views, and cost per conversion.

2. Set a budget

The cost per view charged for YouTube sponsorships varies WIDELY, depending on factors such as audience size, reach, demographics, engagement, their industry vertical and genre, the type of sponsorship and length of integration, the YouTuber’s desire to work with a particular brand, and whether the talent is represented by an agency.

A good rule of thumb is to target a .04 – .07 cents cost per view (CPV) for video integrations and a .08 to .15 CPV for dedicated videos.

Brands should also set aside budget for content generation (landing pages, blog posts, prizes and and/or promotions), analytics software for tracking, a promotional ad budget, and manpower.

3. Create a theme and campaign messaging that supports your goals

It can be something as simple as capturing people’s excitement as they try delicious Qdoba entrees for the first time (#QdobaUnbox), or reveling in the occasions when More is Better (#MoreIsBetter), including indulging in Qdoba’s generous array of delicious toppings (#MoreFlavorIsBetter).

Evolve even created a contest celebrating Qdoba’s key differentiating factor: Free Guacamole (#FreeGuac).

Develop brand, and campaign-specific messaging, but leave ample room for YouTubers to exercise their creative license.

create-a-theme-for-views-on-your-youtube-channel

Remember, integrations are NOT advertisements.  Videos that come off as too commercial tend to get panned in the comments and generate lower-than-expected view counts.

4. Establish your selection criteria

What constitutes a brand match?

Start with genres, industries and channel demographics, including age, sex and geography.

Does the campaign theme fit their interests? Do they create content that would resonate with or offend your audience?

Identify any influencers that meet this criteria, fall within the audience size that you are looking to engage, and begin the outreach process.

5. Develop a pitch letter

Be clear about the campaign requirements, and set expectations: Are you looking for an integration or a dedicated video?  What four or five key messages do YouTubers need to address in the video?  And what is your timeline?

Basically, what are the promotional requirements and is there any additional information you need from them when they respond to your proposal.

But bear in mind that people who have built sizeable, engaged followings can afford to be choosy about which brands they want to work with. You may want to excite them with something that’s unique about your brand.

Qdoba offered vloggers a summer of free food, in addition to the paid sponsorship.

6. Recruit enthusiastic YouTubers

This is perhaps the most time-consuming step, and the most critical to the success of your campaign.

You know you’ve hit gold when you’ve identified YouTubers who meet your brand criteria, like your brand and offer creative story lines, and sometimes bonus promotions in their response.

There are 3 routes to recruit YouTubers:

  • Outreach directly to the people you want to work with via the email listed on their YouTube channel
  • Work with talent agencies you know and trust
  • Solicit proposals through influencer marketplaces like Famebit, Grapevine Logic or Reelio

recruit-enthusiastic-youtubers-for-views-on-your-youtube-channel

7. Spell out everything in the contract

Flush out the creative before finalizing the contract, and include the type of integration, key messages, project timeline, the reviews process and video promotions.

YouTubers tend NOT to want the brand to weigh in on things like the Video Title or storyline outside the integration. On the same token, it is vital to be somewhat flexible when working with influencers on the creative direction of the content. These folks have built substantial followings that are enchanted by their unique voice. Setting too rigid of a structure that is outside the norm for influencers could result in a deal going south or a video not receiving the attention it deserves.

8. A/B test everything. Measure, tweak and repeat

Test various genres, campaign themes, messaging, calls to action, and amplification strategies. At this stage, we generally prefer to partner with YouTubers that have small but engaged audiences. This will allow you to get the most bang for your buck while simultaneously minimizing any potential losses for creatives that do not resonate with audiences.

ab-test-everything-for-views-on-your-youtube-channel

Measure campaign performance, focusing on actual video views, social engagements and cost per conversions, if that’s relevant. Pivot as needed and update projected outcomes.

We use several tools simultaneously, including Simply Measured, to monitor multiple channels to gain the most clear and comprehensive picture possible.

ab3

ab2

9. Scale!

Once the campaign has been optimized, turn up the volume. Contract larger YouTube channels, and consider using contests or launching several videos at once to support product launches.

These introduce an added layer of complexity because they need to adhere to strict timelines and you potentially need to manage multiple videos at once. On the flipside, they also generally produce much more significant results, so while efforts will become more intricate, they will also become much more fruitful.

Qdoba A/B tested several concepts before running a two week #FreeGuac campaign, which drove 2.4 million video views. Participating YouTube vloggers invited their viewers to enter into a scavenger hunt contest for the chance to win cash prizes, free food and cool SWAG.

Contests like these are ideal for scaling a campaign as almost any marketing element that engages an audience on a participatory level is going to garner more attention compared to content that is merely observed through comments and shares. The contest subsequently resulted in Qdoba collecting over 10K contest submissions.

Wrap

As video continues to grow, YouTube is quickly transitioning into the premier influencer marketing channel. The power of video content is unmatched by its predecessors and influencer marketing, when managed properly, has the ability to permeate and engage an audience in unparalleled fashion.

The most challenging aspect of this discipline is that the rules of engagement are constantly in flux, meaning that for the best results, it is advisable to collaborate with specialty digital marketing agencies that work day-in and day-out crafting influencer strategies on YouTube that resonate, sell, and make a brand’s efforts worthwhile.

9 Steps to Get Millions of Views on Your YouTube Channel

Machines are becoming smarter marketers

artificial-intelligence-930x620

Marketing is only helpful when it’s meeting a need. It sounds simple, but those needs can be really tough to parse. Like any consumer, my needs evolve every day, if not every minute. I won’t stand for poorly targeted ads or messages that are irrelevant to me.

I work in marketing technology, and this industry has been talking about data-driven personalization for years. We’ve made a lot of progress, but we’re only just beginning to realize the potential of machine learning to match goods and services with a particular person in a specific situation.

Machines are changing how marketing is done. I’m not just talking about workflow automation or customer service bots. I’m talking about software that can help brands understand, meet, and even predict the subtlest of consumer needs.

It’s a new phase that I think of as Marketing 3.0. The 1.0 version, marketing in its early 20th century form, involved selling products to people who had demonstrated a need. The 1950s saw the rise of Marketing 2.0: ad men who shaped consumer desires to sell products. Machine learning allows marketers to move beyond this model and return to the original purpose of marketing, while adding speed and scale.

Marketing 1.0: Meeting needs as expressed
Marketing 2.0: Creating needs, then meeting them
Marketing 3.0: Machines analyzing needs, then meeting them

Marketing 3.0 uses machine learning to match product and consumer faster, more precisely, and in the right context; and to identify people who have an implied rather than overtly demonstrated need. Machines learn from a large pool of real-world examples, so they can predict future intent by observing past behavior. Marketers don’t have to comprehend the precise patterns that emerge from massive amounts of data or map out the rules that determine people’s behaviors.

In other words, machine learning shifts the role of the marketer from trying to manipulate customers’ needs to meeting the needs they actually have at a given moment.

Think about a BMW dealership looking to sell more of a particular model. They can use machine learning to identify indicators for people who bought a 5 Series in the past year: They researched similar cars like the Audi A6 and Mercedes E Class, they asked about mileage per gallon, and they had similar demographic traits.

Say I’m looking to buy a car and have a friend who recently bought a 5 Series. I’ve read about one of its new features: a 3D view of the car that I can see from my phone. When I search for “BMW 5 Series” on my iPhone, I’ll see a list of dealerships within a 10-mile radius of my regular commute. I call the dealership to ask about their inventory, and they know I’m ready to buy. I’m automatically matched with the sales rep who sold the same car to my friend, knows the specs I’m interested in, and can talk to me about 3D view.

I see massive opportunity to use predictive capabilities to link online and offline interactions — mobile ads, email campaigns, phone conversations, and in-person experiences. It’s becoming a reality as Google, Facebook, Apple, and Amazon continue investing in voice assistants and natural language processing technologies. Amazon is reportedly updating Alexa to be more emotionally intelligent. It’s not a huge leap to transition from making voice commands in my living room to calling a business and making a purchase directly through my Echo. A conversation is the most natural form of interaction, and the most conducive to forming relationships.

I think voice will be central to how marketers balance machine learning capabilities with the need to create human experiences. Even if machines can surface information and recommendations at exactly the right time, people still want human conversations, especially when it comes to buying complex or expensive products. I’m fine with Alexa ordering me a pizza, but not a car.

As I see it, the role of machines is to draw correlations between consumers’ behaviors and their ultimate intent. The role of the marketer is to figure out what can be automated (e.g., triggering an email after a purchase is made) and what can be augmented (e.g., predicting what products will most intrigue a customer) by using software. The next wave, Marketing 4.0, will take this a step further by meeting consumers’ expressed and unexpressed needs.

We’re moving toward a more predictive world in which machine learning powers the majority of interactions between consumers and brands. I don’t see this being at odds with human connection or authentic experiences. Marketing will be ambient and truly data-driven. It will catch up with consumer expectations and with the potential of technology to change how marketing is done

Machines are becoming smarter marketers

Amazon will continue to invest heavily in India

Amazon.com     Inc.     will     continue      investing  heavily  in  India,  the  chief   of its local operations said, dispelling  concerns of slower spending by the  US  e-commerce  company  after  its   chief financial officer Brian Olsavsky  said that while the India investments  were  starting  to  show  results,  they   had   hit   margins,   contributing   to    lower-than-expected  results  in  the   third quarter. “Not   at   all,”   Amazon’s   India   chief    Amit  Agarwal  said  in  an  interview   on   Monday   when   asked   whether    Amazon       would       slow       down        investments     in     India.     Amazon,      which  initially  said  it  would  invest   $2  billion  in  India,  had  said  in  June   that it would invest an additional $3  billion in the country. That investment is on track, Agarwal  said,  adding  that  the  company  is   “excited  about  the  momentum  that   we see in India”. “India is very early in its e-commerce  trajectory. Amazon is very early in its  e-commerce  trajectory  in  India.  To   transform how India buys is going  to take a long time; it will take a lot  of investment and… for many years.  This is just the beginning.” Amazon is betting big on its Prime  service in India and expects the  loyalty programme to dominate  sales in the coming months. “Prime continued to be the top seller  in all of October, not just for wave  one (of the Great Indian Festival).  Prime membership continues to  be a top seller and it is going to be  so going forward every month. My  belief is that Prime membership will  be the top seller every month based  on the trends that we are seeing,”  said Agarwal. On Monday, Amazon also said that  it witnessed record numbers during  its month-long Diwali sale event,  the Great Indian Festival, with sales  jumping 2.7 times from last year. This year’s Diwali sale has proven  to be the biggest showdown in the  history of Indian e-commerce, with  Amazon India and rival Flipkart  going all out to woo shoppers. While Flipkart claimed to outsell  Amazon India during the first leg of  the sale season, Amazon claims it  came back strongly during the latter  half of the sale season, with bigger  discounts in key categories such as  smartphones and large appliances. “October this year for us was 2.7  times of last year’s October—which  is incredible because last year was  4 times the October before,” said  Agarwal, adding that this growth  came even as “conversations”  suggested growth in India’s  e-commerce business was going to  be flat. Agarwal said that October could be  an inflection point for e-commerce  in India. “We had categories from  phones to Amazon Fashion to  appliances growing three to 11  times; even newer categories such  as luxury and beauty grew 46 times;  grocery and everyday consumables,  7.1 times; furniture, 11.8 times; gold  jewellery, eight times—so a lot of  these categories are showing robust  growth.” Agarwal said that 70% of the  company’s new customers in  October came from tier-II and tier-III  cities, adding that it was confident  of carrying the momentum from its  Diwali sale well into November and  December. Mint couldn’t independently verify  the numbers, but, in general,  all e-commerce marketplaces  (including Snapdeal, Amazon and  Flipkart’s smaller rival) did well in  October, carrying forward their  momentum from their annual sales. “When I look at the gaps between  the waves, our growth rates in those  gaps continued to the same extent.  We’re growing at 150% year-over- year. At peacetime, the growth rate  is still what I’m telling you. And as  we exit out of wave three (the third  sale event in October), we don’t see  a slowdown,” Agarwal said. “The broader e-commerce story is  not just a Flipkart-Amazon battle. Of  course, both Flipkart and Amazon  are trying to get a fair share of the pie  in key categories such as electronics,  fashion and large appliances. And  despite drags on margins, nobody is  going to reduce investments in India.  What you will see, however, is that  they will focus on innovation. For  example, during the festive season,  smartphone sales shot up and a lot  of the sales jumped due to things  like product exchanges. Another  new innovation was something like  Amazon Prime. So, you’ll see a lot of  that going forward,” said Sreedhar  Prasad, partner-e-commerce at  KPMG

VW falsely advertised environmentally friendly diesel cars

In advertising, there’s a big difference between pushing the truth and making false claims.

Many companies have been caught out for peddling mediocre products, using wild claims like „scientifically proven“ with „guaranteed results.“

For companies that cross the line, it can cost millions and lead to a damaged reputation.

We found 18 examples of false advertising scandals that have rocked big brands — some are still ongoing and not all companies have had to pay up, but each dealt with a fair amount of negative publicity.

 

VW falsely advertised environmentally friendly diesel cars.

VW falsely advertised environmentally friendly diesel cars.

AP

On March 29 this year, the Federal Trade Commission (FTC) filed a lawsuit against Volkswagen, which claimed that the car company had deceived customers with the advertising campaign it used to promote its supposedly „Clean Diesel“ vehicles, according to a press release.

In 2015, it was exposed that VW had been cheating emissions tests on its diesel cars in the US for the past seven years.

The FTC alleged that „Volkswagen deceived consumers by selling or leasing more than 550,000 diesel cars based on false claims that the cars were low-emission, environmentally friendly.“

On top of potential fines for false advertising, the company could have to pay out up to $61 billion for violating the Clean Air Act, according to Wired.

Activia yogurt said it had „special bacterial ingredients.“

Ads for Dannon’s popular Activia brand yogurt landed the company with a class action settlement of $45 million in 2010, according to ABC News. The yogurts were marketed as being „clinically“ and „scientifically“ proven to boost your immune system and able to help to regulate digestion.

The Activia ad campaign, fronted by actress Jamie Lee Curtis, claimed that the yogurt had special bacterial ingredients. As a result, the yogurt was sold at 30% higher prices than other similar products. However, the Cleveland judge overseeing the case said that these claims were unproven.

The lawsuit against Dannon began in 2008, when consumer Trish Wiener lodged a complaint. On top of the fine of $45 million, Dannon was ordered to remove „clinically“ and „scientifically proven“ from its labels, according to ABC.

Phrases similar to „clinical studies show“ were deemed permissible. Dannon denied any wrongdoing and claimed it settled the lawsuit to „avoid the cost and distraction of litigation.“

Red Bull said it could „give you wings.“

Red Bull said it could "give you wings."

ASR Photos on Flickr

Energy drinks company Red Bull was sued in 2014 for its slogan „Red Bull gives you wings.“ The company settled the class action case by agreeing to pay out a maximum of $13 million — including $10 to every US consumer who had bough the drink since 2002.

The tagline, which the company has used for nearly two decades, went alongside marketing claims that that the caffeinated drink could improve a consumer’s concentration and reaction speed.

Beganin Caraethers was one of several consumers who brought the case against the Austrian drinks company. He said he was a regular consumer of Red Bull for 10 years, but that he had not developed „wings,“ or shown any signs of improved intellectual or physical abilities.

Red Bull released this statement following the settlement:

Red Bull settled the lawsuit to avoid the cost and distraction of litigation. However, Red Bull maintains that its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.

Tesco was criticised for an ad in response to the horsemeat scandal, which suggested the problem affected „the whole food industry.“

In 2013, UK supermarket chain Tesco was criticized after it ran a „misleading“ ad campaign in the wake of its horse meat scandal, according to The Telegraph.

The supermarket had been caught selling beef contaminated with horse meat in some of its burgers and ready meals.

In an attempt to recover from the PR disaster, Tesco ran a two-page spread in national newspapers with the headline „What burgers have taught us.“

In the ad, Tesco was criticized for implying that the whole meat industry was implicated in the horse meat fiasco, which was untrue. The UK advertising regulator ASA banned the campaign.

Nearly £300 million ($432 million) was wiped off the value of Tesco following the horse meat scandal, according to The Guardian.

Kellogg said Rice Krispies could boost your immune system.

Kellogg’s popular Rice Krispies cereal had a crisis in 2010 when the brand was accused of misleading consumers about the product’s immunity-boosting properties, according to CNN.

The Federal Trade Commission ordered Kellogg to halt all advertising that claimed that the cereal improved a child’s immunity with „25 percent Daily Value of Antioxidants and Nutrients — Vitamins A, B, C and E,“ stating the the claims were „dubious.“

The case was settled in 2011. Kellogg agreed to pay $2.5 million to affected consumers, as well as donating $2.5 million worth of Kellogg products to charity, according to Law360.

Later, Kellogg said Mini-Wheats could make you smarter.

Later, Kellogg said Mini-Wheats could make you smarter.

Kellogg

In 2013, Kellogg was in even more trouble. The company agreed to pay $4 million for false advertising claims it made about Frosted Mini-Wheats. The cereal company had falsely claimed that the Mini-Wheats improved „children’s attentiveness, memory and other cognitive functions,“ according to Associated Press. The ad campaign claimed that the breakfast cereal could improve a child’s focus by nearly 20%.

In its defense, Kellogg said that the ad campaign ran four years previously and that it had since adjusted its claims about the cereal. Kellogg also noted that it „has a long history of responsible advertising.“

People who consumed the cereal during the time the ad ran (January 28, 2009 to October 1, 2009) were allowed to claim back $5 per box, with a maximum of $15 per customer, according to Associated Press.

New Balance said its shoe could help wearers burn calories.

New Balance was accused of false advertising in 2011 over a sneaker range that it claimed could help wearers burn calories, according to Reuters. Studies found that there were no health benefits from wearing the shoe.

The toning sneaker claimed to use hidden board technology and was advertised as calorie burners that activated the glutes, quads, hamstrings and calves. Plaintiffs in the lawsuit claimed to have been harmed and misled by the sneaker company.

On August 20, 2012, New Balance agreed to pay a settlement of $2.3 million, according to The Huffington Post.

Lumos Labs said Luminosity could help prevent Dementia.

Lumos Labs said Luminosity could help prevent Dementia.

Luminosity

In January 2016, the makers of popular brain-training app Luminosity were given a $2 million fine from the Federal Trade Commission, which said the company deceived players with „unfounded“ advertising claims.

The app company made false claims about being able to help prevent Alzheimer’s disease, as well as aiding players to perform better at school, the FTC found. Luminosity said in its ads that people who played the games for more than 10 minutes, three times a week would release their „full potential in every aspect of life,” according to Time.

Jessica Rich, a director at the FTC said: „“Lumosity simply did not have the science to back up its ads.“

Airborne claimed it could help ward off harmful germs.

Herbal supplement Airborne was a national hit throughout the 1990s. Marketing of the product claimed that it helped ward off harmful bacteria and germs, preventing everyday ailments like the flu and common cold.There were no studies to support Airborne’s effectiveness claims that met scientific standards — so the Center for Science in the Public Interest (CSPI) got involved.

However, there were no scientific studies to support Airborne’s effectiveness claims that met scientific standards — so the Center for Science in the Public Interest got involved.

The high-profile scandal ended with a huge settlement, with Airborne having to pay $23.3 million in the class-action lawsuit, and an additional $7 million settlement later, according to NPR.

Wal-Mart falsely advertised the price of Coke in New York.

Wal-Mart falsely advertised the price of Coke in New York.

Freebies2deals

A different Wal-Mart Coke promotion

Wal-Mart agreed to pay more than $66,000 in fines, after over-charging customers from 117 stores in New York for Coca-Cola. The supermarket chain had advertised a nationwide sale on the soft drink in 2014, where 12-packs would cost just $3.oo.

However, customers in New York State were charged $3.50. Wal-Mart staff allegedly lied about the reasons for the price-hike, telling customers that New York has a „sugar tax,“ according to Corporate Crime Reporter.

New York Attorney General Eric Schneiderman, who conducted the investigation, concluded the price violated New York State’s General Business Law 349 and 350.

Definity eye cream re-touched a model in an anti-aging ad.

In 2009, an Olay ad for its Definity eye cream showed former model Twiggy looking wrinkle-free — and a whole lot younger than her then-60 years. It turned out the ads were retouched, according to The Guardian.

The British advertising regulator ASA banned the ad, after Liberal Democrat lawmaker Jo Swinson gathered more than 700 complaints against it. The digitally-altered spots were deemed to give a „misleading impression of the effect the product could achieve.“

Olay’s parent company Procter & Gamble responded that it was „routine practice to use post-production techniques to correct for lighting and other minor photographic deficiencies before publishing the final shots as part of an advertising campaign.“

Hyundai and KIA over-advertised its cars‘ horsepower.

Hyundai and KIA over-advertised its cars' horsepower.

Hyundai

A 2001 Tiburon sport coupe.

Hyundai agreed to pay more than $85 million in a settlement in 2004, after it overstated the horsepower of cars imported to the US, according to Consumer Affairs. The class action lawsuit was on behalf of around 840,000 people who bought the 1996 to 2002 models of the Hyundai Elentra sedans and the Tiburon sport coupes.

In 2001, the Korean Ministry of Construction and Transportation had uncovered the misrepresentation, which, for some models, overstated horsepower by 10%.

The class action lawsuit was brought in southern California in September 2002. After it was settled in 2004, Hyundai sent letters offering prepaid debit cards to affected owners. They were worth up to $225.

Extenze claimed it could extend penis length.

The maker of penis enlargement pill Extenze agreed to pay $6 million to settle a class action lawsuit in 2010, according to CBS. Extenze had claimed its pills were „scientifically proven to increase the size of a certain part of the male body“ in notorious late night TV commercials.

Extenze agreed to pay $6 million to settle a false advertising class action lawsuit. CBS noted that its website was also updated to say: „These statements have not been evaluated by the Food and Drug Administration. Extenze is not intended to diagnose, treat, cure, or prevent any disease.“

Splenda said it was „made from sugar.“

The Sugar Association asked for an investigation into alternative sweetener Splenda’s „Made from Sugar“ slogan. It complained that the tagline was misleading, and that the sweetener is nothing more than „highly processed chemical compound made in a factory,“ CBS reported.

In 2007, a resulting lawsuit led by the makers of rival sweetener Equal, settled against Splenda. Equal was looking for $200 million from Splenda in the settlement for unfair profits. However, the exact amount of the settlement remains confidential, according to NBC.

L’Oreal claimed its skincare products were „clinically proven“ to „boost genes.“

L'Oreal claimed its skincare products were "clinically proven" to "boost genes."

L’Oreal

One of the offending ads.

In 2014, cosmetics company L’Oréal was forced to admit that its Lancôme Génifique and L’Oréal Paris Youth Code skincare products were not „clinically proven“ to „boost genes“ and give „visibly younger skin in just seven days,“ as stated in its advertising.

According to the FTC, the claims were „false and unsubstantiated.“

In the settlement, L’Oréal USA was banned from making claims about anti-aging, without „competent and reliable scientific evidence substantiating such claims,“ the FTC said. Though L’Oreal escaped a fine at the time, each future violation of this agreement will cost the company up to $16,000.

Eclipse said its gum could kill germs.

Eclipse gum claimed in its ads that its new ingredient, magnolia bark extract, had germ-killing properties.

A lawsuit brought by consumers alleged that the ads were misleading, according to Businessweek. Wrigley denied wrongdoing, but was ordered to pay more than $6 million to a fund that would reimburse consumers up to $10 each for the misleading product, in 2010.

Classmates.com was accused of tricking users into paying to respond to friends, who weren’t actually on the site.

Millions of people lit up when Classmates.com sent them an email saying old friends were trying to contact them, promising to rekindle old friendships and flames if subscribers upgraded to a „Gold“ membership.

But with the upgrade, the expected reunions never came. It turns out the social networking site used the ploy to get users to give up extra dollars. In 2008, one miffed user filed a suit alleging the „deceptive“ emails were false advertising. Classmates.com eventually agreed to pay out a $9.5 million settlement —$3 for every subscriber who fell for the dirty trick — to resolve the case, according to the Business Journal.

However, the website did not learn from its mistakes and in 2015 it was given another $11 million in fines, according to Consumer Affairs.

A lawsuit alleged that Taco Bell was falsely advertising its beef.

In 2011, consumers raised questions about what constituted Taco Bell’s „seasoned beef.“

According to the lawsuit reported in AdAge, the „seasoning“ used was oat filler — which means the meat isn’t seasoned beef at all, according to USDA standards. The suit alleged that the franchise had been tricking its consumers into thinking its products were of a higher grade than they actually were.

Taco Bell took the opportunity to poke fun at itself, hoping to mitigate the PR disaster. The company even took out a full-page newspaper ad thanking complainants for suing. Taco Bell was vindicated and the lawsuit was withdrawn in April 2011, according to Associated Press.

10 Usability Heuristics for User Interface Design

This following Article is an „oldie“, but an Goodie:

Summary: Jakob Nielsen’s 10 general principles for interaction design. They are called „heuristics“ because they are broad rules of thumb and not specific usability guidelines.

 

Digital-Savvy Millennials Will Sacrifice Privacy for Personalization – And that’s good news for marketers

Marketers have grappled with privacy regulations for years, but the rise of younger generations who are accustomed to receiving targeted digital ads may finally be changing the game for retail brands.

Speaking during a panel titled „Retail: Convergence of digital and physical,“ Nick Jones, evp of innovation and growth at Leo Burnett’s Arc Worldwide retail practice, said millennials and Gen-Z  are warming to technologies like NFC (near field communication) and mobile payments that deliver personalized content such as coupons or videos.

„By definition, things like NFC are opt-in because the shopper is making a decision to tap the product,“ he said. „The new generation of millennials and even younger audiences are getting more familiar with that kind of blended world where there isn’t quite as much of a protection of privacy.

„Frankly, they’ve kind of grown up with the personalization of content where I’m aware of where you’ve shopped, where you left a [shopping] basket, and I’m going to remind you. They see that more as a value than necessarily an intrusion of their privacy.“

http://www.adweek.com/news/technology/digital-savvy-millennials-will-sacrifice-privacy-personalization-says-leo-burnett-exec-169869