Archiv der Kategorie: Wirtschaft

What iOS 14’s Hidden ‘Approximate Location’ Feature Is (and Why It’s Important)

Source: https://www.idropnews.com/news/what-ios-14s-hidden-approximate-location-feature-is-and-why-its-important/141938/

iOS 14 Approximate LocationCredit: JL IMAGES / Shutterstock

As iOS 14 betas continue to roll out and the software’s full release grows near, more people are noticing just how revolutionary some of its privacy and security features appear to be.

There’s some exciting stuff there, but one of the most interesting – and, until recently, overlooked – features is called “Approximate Location.”

It means enormous changes for location-based services on iOS, and could affect many third-party apps in ways that aren’t entirely clear yet. Here are the significant points all iPhone users should know.

Approximate Location Will Hide Your Exact Location

Based on the details that Apple has given, Approximate Location is a new tool that can be enabled in iOS. Instead of switching off location-based data, this feature will make it…fuzzy. Apple reports that it will limit the location data sent to apps to a general 10-mile region.

You could be anywhere in that 10 miles, doing anything, but apps will only be able to tell that your device is in that specific region. This is going to change several important things about apps that want to know your location, but is a big boon for privacy while still enabling various app services.

Limited Data About Movement Will Be Shared

Not all the details are certain yet, but we do know that apps will be able to track when a device moves from one region to another. Apps will probably be able to extrapolate on that data and know that you were somewhere along a particular border between one region and another.

However, companies still won’t be able to tell what exactly you were doing near the border, or how long you stayed near the border before crossing over. If you cross over the same borders a lot, then apps will probably be able to make some basic guesses, like you’re commuting to work, dropping kids off at school, or visiting a preferred shopping center, but that’s basically all they will be able to tell.

Some Apps Won’t Have a Problem with This

For many third-party app services, these new 10-mile Approximate Location Regions won’t pose much of a problem. Apps that are recommending nearby restaurants you might like, parks you can visit, available hotels, and similar suggestions don’t need to know your exact location to be accurate – the 10-mile zone should work fine. The same is true of weather apps, and a variety of other services.

But not all third-party apps are interested in location data just to offer services. They also want to use it for their own ends…and that’s where things get more complicated.

Location-Based Advertising Is up for a Challenge

A whole crowd of third-party apps want to track your exact location, not for services, but to collect important data about their users. Even common apps like Netflix tend to do this! They are tracking behavior and building user profiles that they can use for advertising purposes, or provide to advertisers interested in building these profiles themselves.

Apple has already changed other types of tracking to require permission from app users. But turning on Approximate Location is another hurdle that blocks apps from knowing exactly what users are doing. Not only does this make it more difficult to build behavioral profiles, but it also makes it hard or impossible to attribute a user visit to any specific online campaign.

There are solutions to this, but it will be a change of pace for advertisers. Apps can use Wi-Fi pings, check-in features, and purchase tracking to still get an idea of what people are doing, and where. That’ll require a lot more user involvement than before, which puts privacy in the hands of the customer.

It’s Not Clear How This Will Affect Apps That Depend on Location Tracking

Then there’s the class of apps that needs to know precise locations of users to work properly.

For example, what happens when an app wants to provide precise directions to an address after you have chosen it? Or – perhaps most likely – will alerts pop up when you try to use these services, requiring you to shut off Approximate Location to continue? We’ve already seen how this works with Apple Maps, which asks you to allow one “precise location” to help with navigation, or turn it on for the app entirely.

Then there’s the problem with ridesharing and food delivery apps. They can’t offer some their core services with Approximate Location turned on, so we can expect warnings or lockouts from these apps as well.

But even with this micromanaging, more privacy features are probably worth it.

Apple’s Ushering in a New Era of Mobile Ads (Here’s How It Affects Us)

Source: https://www.idropnews.com/news/apples-ushering-in-a-new-era-of-mobile-ads-heres-how-it-affects-us/138841/10/

Safari Private Browsing Mode On Iphone

While it may have slipped the attention of many consumers, online businesses around the world were rocked by Apple’s June 2020 decision to make the IDFA fully opt-in. What does that mean exactly?

Well, IDFA stands for Identifier for Advertisers, and it’s a protocol that creates an ID tag for every user device so that device activity can be tracked by advertisers for personalized marketing and ad offers.

While IDFA made it easy to track online behavior without actually knowing a user’s private info, the practice has come under some scrutiny as the importance of online privacy continues to increase.

While Apple still provides the IDFA, it’s now entirely based on direct permission granted by users. In other words, if an app wants to track what a device is doing through an IDFA, a big pop-up will show up that says, roughly, “This app wants to track what you’re doing on this device so it can send you ads. Do you want to allow that?” Users are broadly expected to answer no.

So, what does that mean for advertisers and for your personal user experience going forward? Continue reading to learn what it means for you.


You Will Still Get Online Ads

Apple’s change is a big one for mobile advertisers, but it doesn’t mean that ads will disappear from your iPhone. Consumers will still get ads in all the usual places on their phones. That includes in their internet browsers, and in some of the apps that they use.

The big difference is that those ads will be far less likely to be 1) personalized based on what you like doing on your phone and 2) retargeted based on the products and ads you’ve looked at before. So the ads will still appear, but they will tend to be more general in nature.

 


Big Platforms Will Need to Get More Creative with Tracking

Without the
IDFA option, advertising platforms face a need for more innovation. Advertising
lives off data, and Apple’s move encourages smarter data strategies.

What’s that going to look like? We’ll have to wait and see, but one potential solution is “fingerprinting” a device, or making a device profile, a lot like marketers make buyer personas. This involves gathering ancillary data about a device’s IP addresses, location, activity periods, Bluetooth, and other features, then combining it into a profile that shows how the device is being used and what that says about the user.

Another
option is to develop more ways to track “events” instead of devices. An app
event could be anything from logging on for the first time to reaching the
first level of a game, etc. By looking at events across the entire user base,
advertisers can divide users into different groups of behavior and target ads
based on what that behavior says about them.

 


Developers and Advertisers Will Design New Ways to Monitor Apps

Advertisers
still need app data from iOS to make effective decisions about ads. Since
individual device data is now largely out of reach for them, we’re going to
start seeing more innovation on this side, too. Companies are going to start
focusing on broad data that they do have to make plans based on what they do
know – in other words, what users are doing directly on the app itself, instead
of on the entire device.

Apple is helping with this, too: The company has announced a new SKAdNetwork platform that is essentially designed to replace some of what the IDFA program used to do. It doesn’t track individual device activity, but it does track overall interaction with apps, so creators will still know things like how many people are downloading apps, where they are downloading from, and what features are getting the most use, etc. The key will be finding ways to make intelligent ad decisions from that collective data, and looking for synergistic ways to share it with partners – something advertisers traditionally haven’t done much in the past.

 


Retargeting Will Refocus on Contact Information

Retargeting
is the ad tactic of showing a user products and ads they have already viewed in
the past, which makes a purchase more likely. It’s a very important part of the
sales process, but becomes more difficult when device activity can’t be
directly monitored. However, there’s another highly traditional option for retargeting:
Getting a customer’s contact information. Depending on how active someone is on
the Web, something like an email address or phone number can provide plenty of
useful retargeting data. Expect a renewed focus on web forms and collecting
contact information within apps.

 


Online Point of Sale Will Become Even More Important

Buying on eBay with Apple iPad Air

The online shopping cart is already a locus of valuable information: Every time you add a product, look at shipping prices, abandon a shopping cart, pick a payment method, choose an address, and complete an order – all of it provides companies with data they can use for retargeting, customer profiles, personalized ads and discounts, and so on.

Nothing Apple is doing will affect online POS data, so we can expect it to become even more important. However, most POS data currently stays in house, so the big question is if – and how – large ad platforms might use it in the future. Which brings us to another important point: auctioning data.

 


Auctioning Mobile User Data Is Less Viable Than Ever

A big secondary market for mobile advertising is selling device data to other advertisers (it’s also technically a black market when it happens on the dark web with stolen data, but there’s a legitimate version, too). Now bids for iOS data don’t really have anywhere to go – how can you bid on a list of device use information when that data isn’t being collected anymore? And if someone is selling that data, how do you know if it’s not outdated or just fake?

These secondary auction markets and “demand-side platforms” (DSPs) have been facing pressure in recent years over fears they aren’t exactly healthy for the industry. Apple nixing the IDFA won’t end them, but it will refocus the secondary selling on top-level data (the kind we discussed in the points above) and less on more personal user data.

 


This Is Just the Beginning

The era of
device tracking has only begun to change. Apple’s decision about IDFA was expected,
and is only the beginning of the shift away from this tactic. Google is also expected
to make a similar change with its own version of the technology, GAID (Google
Ad Identifier). Meanwhile, major web browsers like Safari and Chrome are
dropping support for third-party cookies as well.

This is great
for customer privacy, which is clearly a new core concern for the big tech
names. It’s also ushering in a new age of marketing where advertisers will have
to grapple with unseen data – and find new ways to move ahead. In some ways, it’s
an analyst’s dream come true.

In this room 50 years ago, the internet was born

On October 29, 1969, in this room at UCLA, a student programmer sent the first message using ARPANET, a precursor to the modern internet. The message didn’t go well. The programmer, Charley Kline, got halfway through the word login before the program crashed. It wasn’t a great start.

 

It would take a few more decades until the internet started entering our homes, but its impact is almost incalculable. It’s transformed nearly every facet of life, and whole human generations identify around its existence.

Source: https://www.popularmechanics.com/technology/a29608415/welcome-to-internet-week/

Travel Blogging

„While travel blogging is a relatively young phenomenon, it has already evolved into a mature and sophisticated business model, with participants on both sides working hard to protect and promote their brands.

Those on the industry side say there’s tangible commercial benefit, provided influencers are carefully vetted.
„If people are actively liking and commenting on influencers‘ posts, it shows they’re getting inspired by the destination,“ Keiko Mastura, PR specialist at the Japan National Tourism Organization, tells CNN Travel.
„We monitor comments and note when users tag other accounts or comment about the destination, suggesting they’re adding it to their virtual travel bucket lists. Someone is influential if they have above a 3.5% engagement rate.“
For some tourism outlets, bloggers offer a way to promote products that might be overlooked by more conventional channels. Even those with just 40,000 followers can make a difference.
Kimron Corion, communications manager of Grenada’s Tourism Authority, says his organization has „had a lot of success engaging with micro-influencers who exposed some of our more niche offerings effectively.“
Such engagement doesn’t come cheap though.“

That means extra pressure in finding the right influencer to convey the relevant message — particularly when the aim is to deliver real-time social media exposure.
„We analyze each profile to make sure they’re an appropriate fit,“ says Florencia Grossi, director of international promotion for Visit Argentina. „We look for content with dynamic and interesting stories that invites followers to live the experience.“
One challenge is weeding out genuine influencers from the fake, a job that’s typically done by manually scrutinizing audience feedback for responses that betray automated followers. Bogus bloggers are another reason the market is becoming increasingly wary.“

What gaming will look like in 10 years

What gaming will look like in a year or two, let alone 10, is a matter of some debate. Battle-royale games have reshaped multiplayer experiences; augmented reality marries the fantastic and real in unprecedented ways. Google is leading a charge away from traditional consoles by launching a cloud-gaming service, Stadia, later this year. Microsoft’s next version of the Xbox will presumably integrate cloud gaming as well to allow people to play Xbox games on multiple devices. Sony’s plans in this regard are still unclear—it’s one of the many things Cerny is keeping mum on, saying only that “we are cloud-gaming pioneers, and our vision should become clear as we head toward launch”—but it’s hard to think there won’t be more news coming on that front.

For now, there’s the living room. It’s where the PlayStation has sat through four generations—and will continue to sit at least one generation more.

https://www.wired.com/story/exclusive-sony-next-gen-console/

Apple to Launch Iphone 2019 Edition with 5G option

Key Points
  • Apple and Qualcomm surprisingly settled their legal dispute over chip patent payments Tuesday.
  • Meanwhile, Intel, which has been providing modems for iPhones instead of Qualcomm, announced it would abandon its plans to make 5G modems.
  • The moves on Tuesday show Apple had limited options to get to a 5G iPhone, and none of them were ideal.

Here’s the good news for Apple.

Its surprise settlement with Qualcomm on Tuesday over a yearslong patent spat means it’s now in a position to keep pace with its competitors to bring a 5G-ready iPhone to market as soon as this year.

But even though Apple may win by getting a 5G iPhone to customers sooner than most people anticipated, it lost by settling with a company it loathes. Getting the iPhone to 5G means Apple was put in a sticky situation where it had to weigh four less-than-ideal options to make it all a reality.

In the end, Apple had to choose the lesser of all evils:

Option one: Settle with Qualcomm, the leader in 5G chips. Qualcomm’s 5G chips are already shipping in some devices today, with more expected as the year rolls on.

But Apple has seen Qualcomm’s business model as detrimental to the entire industry since it uses its dominant position to squeeze large fees out of each company that uses its chips and patents. Hence that nasty lawsuit. Apple CEO Tim Cook made his disdain for Qualcomm’s practices known in a January interview with CNBC’s Jim Cramer, and even blasted Qualcomm’s decision to hire a PR firm to write fake news stories about Apple, which Business Insider reported.

Option two: Wait for Intel to catch up in 5G. Even before Intel announced Tuesday night that it would abandon its plans to make 5G modems, there was speculation that the company was running behind to deliver the chips on time. Apple has been exclusively using Intel’s 4G modems in its latest iPhones as its dispute with Qualcomm raged on. If that dispute continued, a 5G iPhone might not have been possible until 2020 or even 2021.

Option three: Choose Huawei. In an interview that ran on CNBC this week, Huawei’s CEO said the company was „open“ to talks with Apple about bringing its 5G chips to the iPhone. But a partnership with Huawei would’ve looked bad for Apple, given the stink of political and security concerns around the company. (Huawei’s CEO has denied spying allegations.)

Option four: Apple could make its own 5G chips. Apple is thought to be working on its own modems after opening an office in San Diego, Qualcomm’s hometown, and posting job listings for modem chip designers. But it would likely take Apple several years to develop its own 5G chip, putting it several years behind its rivals.

None of those options were ideal for Apple. It could’ve waited an extra year or two for Intel to get its 5G chips up to snuff. It could’ve waited several more years to develop a 5G chip of its own as competitors like Google and Samsung push out their 5G devices and market themselves as more innovative than Apple. It could’ve worked with Huawei, a company that still can’t sell products in the U.S. over security concerns.

Or it could’ve ended its dispute with Qualcomm, even if Cook is allergic to its business practices. Unfortunately for Apple, Qualcomm was the best bet.

Tuesday’s settlement could result in a 5G iPhone as soon as this fall, when Apple is expected to release its next iPhone. (For what it’s worth, timing on a 5G iPhone is still unclear. Qualcomm CEO Steve Mollenkopf said in an interview Wednesday on CNBC’s „Squawk Box “ that he couldn’t comment on Apple’s product plans that include Qualcomm chips.)

Qualcomm gets to take a victory lap this week. Its lead in 5G forced a settlement with Apple and added a massive boost to its stock. Qualcomm shares was up 12% Wednesday, adding to its 23% gain Tuesday. Intel was up about 4%. Apple was up just 1%.

The market agrees. Apple was the loser in this fight.

https://www.cnbc.com/2019/04/17/5g-why-apple-had-to-settle-its-dispute-with-qualcomm.html

 

 

 

Germany bans Facebook from combining user data without permission

Germany’s Federal Cartel Office, or Bundeskartellamt, on Thursday banned Facebook from combining user data from its various platforms such as WhatsApp and Instagram without explicit user permission.

The decision, which comes as the result of a nearly three-year antitrust investigation into Facebook’s data gathering practices, also bans the social media company from gleaning user data from third-party sites unless they voluntarily consent.

“With regard to Facebook’s future data processing policy, we are carrying out what can be seen as an internal divestiture of Facebook’s data,” Bundeskartellamt President Andreas Mundt said in a release. “In [the] future, Facebook will no longer be allowed to force its users to agree to the practically unrestricted collection and assigning of non-Facebook data to their Facebook user accounts.”

Mundt noted that combining user data from various sources “substantially contributed to the fact that Facebook was able to build a unique database for each individual user and thus to gain market power.”

Experts agreed with the decision. “It is high time to regulate the internet giants effectively!” said Marc Al-Hames, general manager of German data protection technologies developer Cliqz GmbH. “Unregulated data capitalism inevitably creates unfair conditions.”

Al-Hames noted that apps like WhatsApp have become “indispensable for many young people,” who feel compelled to join if they want to be part of the social scene. “Social media create social pressure,” he said. “And Facebook exploits this mercilessly: Give me your data or you’re an outsider.”

He called the practice an abuse of dominant market position. “But that’s not all: Facebook monitors our activities regardless of whether we are a member of one of its networks or not. Even those who consciously renounce the social networks for the sake of privacy will still be spied out,” he said, adding that Cliqz and Ghostery stats show that “every fourth of our website visits are monitored by Facebook’s data collection technologies, so-called trackers.”

The Bundeskartellamt’s decision will prevent Facebook from collecting and using data without restriction. “Voluntary consent means that the use of Facebook’s services must [now] be subject to the users’ consent to their data being collected and combined in this way,” said Mundt. “If users do not consent, Facebook may not exclude them from its services and must refrain from collecting and merging data from different sources.”

The ban drew support and calls for it to be expanded to other companies.

“This latest move by Germany’s competition regulator is welcome,” said Morten Brøgger, CEO of secure collaboration platform Wire. “Compromising user privacy for profit is a risk no exec should be willing to take.”

Brøgger contends that Facebook has not fully understood digital privacy’s importance. “From emails suggesting cashing in on user data for money, to the infamous Cambridge Analytica scandal, the company is taking steps back in a world which is increasingly moving towards the protection of everyone’s data,” he said.

“The lesson here is that you cannot simply trust firms that rely on the exchange of data as its main offering, Brøgger added, “and firms using Facebook-owned applications should have a rethink about the platforms they use to do business.”

Al-Hames said regulators shouldn’t stop with Facebook, which he called the number-two offender. “By far the most important data monopolist is Alphabet. With Google search, the Android operating system, the Play Store app sales platform and the Chrome browser, the internet giant collects data on virtually everyone in the Western world,” Al-Hames said. “And even those who want to get free by using alternative services stay trapped in Alphabet’s clutches: With a tracker reach of nearly 80 percent of all page loads Alphabet probably knows more about them than their closest friends or relatives. When it comes to our data, the top priority of the market regulators shouldn’t be Facebook, it should be Alphabet!”

Source: https://www.scmagazine.com/home/network-security/germany-bans-facebook-from-combining-user-data-without-permission/

Delete all Your Apps – Android and iOS’s Apps make money by selling your personal data and location history to advertisers.

Delete All Your Apps

It’s not just Facebook: Android and iOS’s App Stores have incentivized an app economy where free apps make money by selling your personal data and location history to advertisers.

Image: Shutterstock

Monday morning, the New York Times published a horrifying investigation in which the publication reviewed a huge, “anonymized” dataset of smartphone location data from a third-party vendor, de-anonymized it, and tracked ordinary people through their day-to-day lives—including sensitive stops at places like Planned Parenthood, their homes, and their offices.

The article lays bare what the privacy-conscious have suspected for years: The apps on your smartphone are tracking you, and that for all the talk about “anonymization” and claims that the data is collected only in aggregate, our habits are so specific—and often unique—so that anonymized identifiers can often be reverse engineered and used to track individual people.

Along with the investigation, the New York Times published a guide to managing and restricting location data on specific apps. This is easier on iOS than it is Android, and is something everyone should be periodically doing. But the main takeaway, I think, is not just that we need to be more scrupulous about our location data settings. It’s that we need to be much, much more restrictive about the apps that we install on our phones.

Everywhere we go, we are carrying a device that not only has a GPS chip designed to track our location, but an internet or LTE connection designed to transmit that information to third parties, many of whom have monetized that data. Rough location data can be gleaned by tracking the cell phone towers your phone connects to, and the best way to guarantee privacy would be to have a dumb phone, an iPod Touch, or no phone at all. But for most people, that’s not terribly practical, and so I think it’s worth taking a look at the types of apps that we have installed on our phone, and their value propositions—both to us, and to their developers.

A good question to ask yourself when evaluating your apps is “why does this app exist?”

The early design decisions of Apple, Google, and app developers continue to haunt us all more than a decade later. Broadly and historically speaking, we have been willing to spend hundreds of dollars on a smartphone, but balk at the idea of spending $.99 on an app. Our reluctance to pay any money up front for apps has come at an unknowable but massive cost to our privacy. Even a lowly flashlight or fart noise app is not free to make, and the overwhelming majority of “free” apps are not altruistic—they are designed to make money, which usually means by harvesting and reselling your data.

A good question to ask yourself when evaluating your apps is “why does this app exist?” If it exists because it costs money to buy, or because it’s the free app extension of a service that costs money, then it is more likely to be able to sustain itself without harvesting and selling your data. If it’s a free app that exists for the sole purpose of amassing a large amount of users, then chances are it has been monetized by selling data to advertisers.

The New York Times noted that much of the data used in its investigation came from free weather and sports scores apps that turned around and sold their users’ data; hundreds of free games, flashlight apps, and podcast apps ask for permissions they don’t actually need for the express purpose of monetizing your data.

Even apps that aren’t blatantly sketchy data grabs often function that way: Facebook and its suite of apps (Instagram, Messenger, etc) collect loads of data about you both from your behavior on the app itself but also directly from your phone (Facebook went to great lengths to hide the fact that its Android app was collecting call log data.) And Android itself is a smartphone ecosystem that also serves as yet another data collection apparatus for Google. Unless you feel particularly inclined to read privacy policies that are dozens of pages long for every app you download, who knows what information bespoke apps for news, podcasts, airlines, ticket buying, travel, and social media are collecting and selling.

This problem is getting worse, not better: Facebook made WhatsApp, an app that managed to be profitable with a $1 per year subscription fee, into a “free” service because it believed it could make more money with an advertising-based business model.

What this means is that the dominant business model on our smartphones is one that’s predicated on monetizing you, and only through paying obsessive attention to your app permissions and seeking paid alternatives can you hope to minimize these impacts on yourself. If this bothers you, your only options are to get rid of your smartphone altogether or to rethink what apps you want installed on your phone and act accordingly.

It might be time to get rid of all the free single-use apps that are essentially re-sized websites. Generally speaking, it is safer, privacywise, to access your data on a browser, even if it’s more inconvenient. On second thought, it may be time to delete all your apps and start over using only apps that respect your privacy and that have sustainable business models that don’t rely on monetizing your data. On iOS, this might mean using more of Apple’s first party apps, even if they don’t work as well as free third-party versions.

Source: https://motherboard.vice.com/en_us/article/j5zap3/delete-all-your-apps

Apple will be around for a long time. But the next Apple just isn’t Apple.

Apple, the iPhone, and the Innovator’s Dilemma

David Paul Morris/Bloomberg/Getty Images

If you re-read the first few chapters of The Innovator’s Dilemma and you insert “Apple” every time Clayton Christensen mentions “a company,” a certain picture emerges: Apple is a company on the verge of being disrupted, and the next great idea in tech and consumer electronics will not materialize from within the walls of its Cupertino spaceship.

The Innovator’s Dilemma, of course, is about the trap that successful companies fall into time and time again. They’re well managed, they’re responsive to their customers, and they’re market leaders. And yet, despite doing everything right, they fail to see the next wave of innovation coming, they get disrupted, and they ultimately fail.

In the case of Apple, the company is trapped by its success, and that success is spelled “iPhone.”

Take, for example, Christensen’s description of the principles of good management that inevitably lead to the downfall of successful companies: “that you should always listen to and respond to the needs of your best customers, and that you should focus investments on those innovations that promise the highest returns.”

Molly Wood (@mollywood) is an Ideas contributor at WIRED and the host and senior editor of Marketplace Tech, a daily national radio broadcast covering the business of technology. She has covered the tech industry at CNET, The New York Times, and in various print, television, digital and audio formats for nearly 20 years. (Ouch.)

Then think about the iPhone, which, despite some consumer-unfriendly advances like the lost headphone jack and ever-changing charging ports, has also been adjusted and tweaked and frozen by what customers want: bigger screens, great cameras, ease of use, and a consistent interface. And the bulk of Apple’s investment since 2007, when the iPhone came out, has been about maintaining, developing, and selling this one device.

In the last quarter of 2018, the iPhone accounted for $51 billion of Apple’s $84 billion in revenue. Its success, the economic halo around it, and its seeming invincibility since its launch have propelled Apple to heights few companies have ever imagined. But the device will also be its undoing.

Here’s what happens when you have a product that successful: You get comfortable. More accurately, you get protective. You don’t want to try anything new. The new things you do try have to be justified in the context of that precious jewel—the “core product.”

So even something like Apple’s Services segment—the brightest non-iPhone spot in its earnings lately—mostly consists of services that benefit the iPhone. It’s Apple Music, iTunes, iCloud—and although Apple doesn’t break out its numbers, the best estimate is that a third or more of its Services revenue is driven by the 30 percent cut it takes from … yep, apps downloaded from the App Store.

The other bright spot in the company’s latest earnings report is its Wearables, Home, and Accessories category. Here again, Apple doesn’t break out the numbers, but the wearables part of that segment is where all the growth is, and that means Apple Watches. And you know what’s still tied nice and tight to the iPhone? Apple Watches.

Even Apple’s best-selling accessories are most likely AirPods, which had a meme-tastic holiday season and are, safe to say, used mostly in conjunction with iPhones. (I’d bet the rest of the accessories dollars are coming from dongles and hubs, since there’s nary a port to be found on any of its new MacBooks.) As for stand-alones, its smart speakers are reportedly great, but they’re not putting a dent in Amazon or Google, by latest count. Apple TV, sure. Fine. But Roku shouldn’t have been embedded in a TV before Apple was.

And none of these efforts count as a serious attempt at diversification.

You may be tempted to argue that Apple is, in fact, working on other projects. The Apple acquisition rumors never cease; nor do the confident statements that the company definitely, absolutely, certainly has a magical innovation in the works that will spring full grown like Athena from the forehead of Zeus any day now. I’m here to say, I don’t think there’s a nascent warrior goddess hiding in there.

Witness Apple’s tottering half-steps into new markets that are unrelated to the iPhone: It was early with a voice assistant but has stalled behind Amazon and even Google Assistant. It wasn’t until last year that the company hired a bona fide machine-learning expert in John Giannandrea, former head of search and AI at Google—and he didn’t get put on the executive team until December 2018. That’s late.

There’s its half-hearted dabble in self-driving technology that was going to be a car, then became software, then became 200 people laid off. Its quailing decade-long attempt to build a streaming service would be sort of comical if there weren’t clearly so much money being thrown around, and so tentatively at that. Rumors of its launch go back as far as 2015, although now it’s supposed to launch in April—this time they mean it.

But even if the streaming service actually arrives, can it really compete against YouTube, PlayStation, Sling, DirecTV, Hulu, and just plain old Netflix? Apple’s original programming is also apparently “not coming as soon as you think.” Analysts are, at this point, outright begging Apple to buy a studio or other original content provider, just to have something to show against Netflix and Amazon originals.

Of course, lots of companies innovate through acquisition, and everyone loves to speculate about what companies Apple might buy. Rumors have ranged from GoPro to BlackBerry to Tesla to the chipmaker ARM. Maybe Netflix. Maybe Tesla. Maybe Disney. Maybe Wired. (Apple News is a hugely successful product … mostly on iPhones, of course.) But at every turn, Apple has declined to move, other than its $3 billion Beats buy in 2014 (which it appears to be abandoning, or cannibalizing, these days).

Now, let me be clear, once again. None of this is to suggest that Apple is doing anything wrong. Indeed, according to Christensen, one of the hallmarks of the innovator’s dilemma is the company’s success, smooth operations, great products, and happy customers. That’s one of the things that makes it a dilemma: A company doesn’t realize anything’s wrong, because, well, nothing is. Smartphone sales may be slowing, but Apple is still a beloved brand, its products are excellent, its history and cachet are unmatched. But that doesn’t mean it has a plan to survive the ongoing decline in global smartphones sales.

The Innovator’s Dilemma does say an entrenched company can sometimes pull out of the quicksand by setting up a small, autonomous spinoff that has the power to move fast, pursue markets that are too small to move the needle for a company making $84 billion a quarter, and innovate before someone else gets there first.

Well, Apple has no autonomous innovation divisions that I know of, and the guys in charge are the same guys who have been in charge for decades: Tim Cook, Eddy Cue, Phil Schiller, Craig Federighi, Jony Ive—all have been associated with Apple since the late ’80s or ’90s. (I mean, has there ever really been a time without Jony Ive?)

You see what I’m saying here: brilliant team with a long record of execution and unparalleled success. Possibly not a lot of fresh ideas.

And then there’s the final option for innovation, one that Apple has availed itself of many times in the past. As Steve Jobs often said, quoting Picasso: “Good artists copy; great artists steal.” The iPod was born of existing MP3 players; the iPhone improved on clunky, ugly smartphones already on the market. The MacOS and the computer mouse were developed to maturity (yes, with permission) after being invented at Xerox PARC.

So maybe Apple will find the hottest thing in tech that’s still slightly unknown and come out with a better version. But is there such a thing as a way-sexier cloud computing business?

I guess it’s possible that the rumored virtual- and augmented-reality headset that Apple is supposed to release in 2020 will take the world by storm and popularize VR in a way that no one imagined, and like AirPods, will take a look that’s painfully dorky on the surface and turn it into a not-quite-ironic must-have statement of affluence and cool. It’s happened before. But this time, I think the company will get beaten to that punch—or whatever punch is next. Apple will be around for a long time. But the next Apple just isn’t Apple.

Source: https://www.wired.com/story/ideas-molly-wood-apple/

5 Steps to Master the Art of Negotiation

Wouldn’t it be a different world if everybody thought the way you did? If everybody spontaneously conformed to your every wish, your every thought, your every feeling? Since life doesn’t work that way, you would do well to become skilled at the art of negotiation.

Related: Be Calm, Flexible and Speak Up in a Negotiation, and Everyone Can Win

In negotiation, after all, neither party holds all the aces. Instead, negotiation proceeds (or should proceed) on a rather level playing field. Since both parties want to win, what is the best way to proceed? Here are five steps.

1. Establish the relationship

The wise negotiator establishes the relationship before proceeding further. Doing so allows you to get a feeling for the person with whom you are dealing, and vice versa. Though often ignored, „feeling“ itself is an essential part of negotiation. So, always be open and sincere. Honesty, integrity and dignity are palpable qualities, and the foundation upon which constructive negotiations are built.

You are best positioned to negotiate when the other party respects you, not only as a businessperson, but as a human being. Trust, which is gained through that respect, is the key to successful negotiation.

2. Choose ‚honey over vinegar.‘

You’ll do better with honey than with vinegar — but the honey must be genuine. Never underestimate the natural ability of other people to sense who you really are. Disingenuous, manipulative and secretive are feelings that simply cannot be hidden.

When negotiating, you too can sense if the other party’s values are subpar or lack integrity altogether. No greater red flag exists in the entire arena of negotiation.

Related: This Strategy Will Make Negotiations Less Painful

3. Focus on the win-win.

Win-wins are the only way to go. If you approach a negotiation thinking only of yourself, you are a terrible negotiator. Understanding what all parties need, and working for all concerned is vital. Keep in mind that seeing things in only black and white (win-lose) creates limited thinking; creativity is essential to good negotiation.

Ultimately, all people involved should find themselves on the same side of the fence. You want to be a player, not a pain. Keep your eye on the big picture and don’t get caught up in the small stuff. Stay out of the weeds.

4. Embody your inner adult.

Never forget that everyone has an inner adult and an inner child. It is remarkable to witness how even high-level business deals break down because someone at the table starts thinking childishly, instigating that behavior in others. When you see this happening, keep in mind that everyone goes out of balance.

Be the stable anchor, the respectful adult at the table. Helping people come back into balance is often best done by example. Take the high road, embodying your inner adult. Don’t argue; instead, understand.

5. Respect the rhythm of the relationship.

Always remember that there is a rhythm to everything. Don’t push it. Oftentimes, it is best to say nothing. Never forget that silent pauses can be a very powerful tool. Give yourself and others the time and space to reflect upon everything that has been said.

Don’t rush it. Try to sense the natural and appropriate rhythm of all the people at the table, including yourself.

In closing

By implementing these five points, you will be well on your way to mastering the art of negotiation. Negotiation is all about relationships. By cultivating and maintaining a good rapport with everyone at the table, every player can win. You’re not just creating an agreement, you are cultivating a long-term relationship as well as a reputation.

By mastering the subtle art of negotiation, you establish yourself as a top-rank business person, and that in itself may lead to even greater opportunities in the future.

Source: https://www.entrepreneur.com/article/253074