Apple employees push back against returning to the office in internal letter
“Over the last year we often felt not just unheard, but at times actively ignored”
Apple employees are pushing back against a new policy that would require them to return to the office three days a week starting in early September. Staff members say they want a flexible approach where those who want to work remote can do so, according to an internal letter obtained by The Verge.
“We would like to take the opportunity to communicate a growing concern among our colleagues,” the letter says. “That Apple’s remote/location-flexible work policy, and the communication around it, have already forced some of our colleagues to quit. Without the inclusivity that flexibility brings, many of us feel we have to choose between either a combination of our families, our well-being, and being empowered to do our best work, or being a part of Apple.”
The move comes just two days after Tim Cook sent out a note to Apple employees saying they would need return to the office on Mondays, Tuesdays, and Thursdays starting in the fall. Most employees can work remotely twice a week. They can also be remote for up to two weeks a year, pending manager approval.
It’s an easing of restrictions compared to Apple’s previous company culture, which famously discouraged employees from working from home prior to the pandemic. Yet it’s still more conservative compared to other tech giants. Both Twitter and Facebook have told employees they can work from home forever, even after the pandemic ends.
For some Apple workers, the current policy doesn’t go far enough, and shows a clear divide between how Apple executives and employees view remote work.
“Over the last year we often felt not just unheard, but at times actively ignored,” the letter says. “Messages like, ‘we know many of you are eager to reconnect in person with your colleagues back in the office,’ with no messaging acknowledging that there are directly contradictory feelings amongst us feels dismissive and invalidating…It feels like there is a disconnect between how the executive team thinks about remote / location-flexible work and the lived experiences of many of Apple’s employees.”
The letter, addressed to Tim Cook, started in a Slack channel for “remote work advocates” which has roughly 2,800 members. About 80 people were involved in writing and editing the note.
Apple employees say that embracing remote work is paramount for the company’s diversity and inclusion efforts. “For inclusion and diversity to work, we have to recognize how different we all are, and with those differences, come different needs and different ways to thrive,” they say.
Here are the specific asks outlined by employees in the note:
We are formally requesting that Apple considers remote and location-flexible work decisions to be as autonomous for a team to decide as are hiring decisions.
We are formally requesting a company-wide recurring short survey with a clearly structured and transparent communication / feedback process at the company-wide level, organization-wide level, and team-wide level, covering topics listed below.
We are formally requesting a question about employee churn due to remote work be added to exit interviews.
We are formally requesting a transparent, clear plan of action to accommodate disabilities via onsite, offsite, remote, hybrid, or otherwise location-flexible work.
We are formally requesting insight into the environmental impact of returning to onsite in-person work, and how permanent remote-and-location-flexibility could offset that impact.
The letter was sent out for Apple employees to sign late Friday afternoon.
Apple did not immediately respond to a request for comment from The Verge.
Read the full letter below:
Dear Tim and Executive Leadership,
Thank you for your thoughtful considerations on a hybrid approach to returning to office work, and for sharing it with all of us early this week. We appreciate your efforts in navigating what has been undeniably an incredibly difficult time for everyone around the world, and doing so for over one hundred thousand people. We are certain you have more plans than were shared on Wednesday, but are following Apple’s time-honored tradition of only announcing things when they are ready. However, we feel like the current policy is not sufficient in addressing many of our needs, so we want to take some time to explain ourselves.
This past year has been an unprecedented challenge for our company; we had to learn how to deliver the same quality of products and services that Apple is known for, all while working almost completely remotely. We did so, achieving another record-setting year. We found a way for everyone to support each other and succeed in a completely new way of working together — from locations we were able to choose at our own discretion (often at home).
However, we would like to take the opportunity to communicate a growing concern among our colleagues. That Apple’s remote/location-flexible work policy, and the communication around it, have already forced some of our colleagues to quit. Without the inclusivity that flexibility brings, many of us feel we have to choose between either a combination of our families, our well-being, and being empowered to do our best work, or being a part of Apple. This is a decision none of us take lightly, and a decision many would prefer not to have to make. These concerns are largely what prompted us to advocate for changes to these policies, and data collected will reflect those concerns.
Over the last year we often felt not just unheard, but at times actively ignored. Messages like, ‘we know many of you are eager to reconnect in person with your colleagues back in the office,’ with no messaging acknowledging that there are directly contradictory feelings amongst us feels dismissive and invalidating. Not only do many of us already feel well-connected with our colleagues worldwide, but better-connected now than ever. We’ve come to look forward to working as we are now, without the daily need to return to the office. It feels like there is a disconnect between how the executive team thinks about remote / location-flexible work and the lived experiences of many of Apple’s employees.
For many of us at Apple, we have succeeded not despite working from home, but in large part because of being able to work outside the office. The last year has felt like we have truly been able to do the best work of our lives for the first time, unconstrained by the challenges that daily commutes to offices and in-person co-located offices themselves inevitably impose; all while still being able to take better care of ourselves and the people around us.
Looking around the corner, we believe the future of work will be significantly more location and timezone flexible. In fact, we are already a distributed company with offices all over the world and across many different timezones. Apple’s organizational hierarchy lends itself towards offices that often follow the same structure, wherein people in the same organization are more likely to be co-located in an office. At the same time, we strongly encourage cross-functional, cross-organization collaboration, and our organization’s many horizontal teams reflect this. Such collaboration is widely celebrated across our organization, and arguably leads us to our best results — it’s one of the things that makes Apple, Apple. However, orgs are rarely co-located within walking distance, let alone in the same building, meaning our best collaboration has always required remote communication with teams in other offices and across timezones, since long before the pandemic. We encourage distributed work from our business partners, and we’ve been a remote-communication necessary company for some time, a vision of the future that Steve Jobs himself predicated in an interview from 1990. This may explain how mandatory out-of-office work enabled tearing down cross-functional communication barriers to deliver even better results.
Almost all of us have worked fully remote for over a year now, though the experience arguably would have been better less one pandemic. We have developed two major versions of all our operating systems, organized two full WWDCs, introduced numerous new products, transitioned to our own chipsets, and supported our customers with the same level of care as before. We have already piloted location-flexible work the last 15 months under much more extreme conditions and we were very successful in doing so, finding the following benefits of remote and location-flexible work for a large number of our colleagues:
- Diversity and Inclusion in Retention and Hiring
- Tearing Down Previously Existing Communication Barriers
- Better Work Life Balance
- Better Integration of Existing Remote / Location-Flexible Workers
- Reduced Spread of Pathogens
We ask for your support in enabling those who want to work remotely / in location-flexible ways to continue to do so, letting everyone figure out which work setup works best for them, their team, and their role — be it in one of our offices, from home, or a hybrid solution. We are living proof that there is no one-size-fits-all policy for people. For Inclusion and Diversity to work, we have to recognize how different we all are, and with those differences, come different needs and different ways to thrive. We feel that Apple has both the responsibility to recognize these differences, as well as the capability to fully embrace them. Officially enabling individual management chains and individual teams to make decisions that work best for their teams roles, individuals, and needs — and having that be the official stated policy rather than the rare individual exceptions — would alleviate the concerns and reservations many of us currently have.
We understand that inertia is real and that change is difficult to achieve. The pandemic forcing us to work from home has given us a unique opportunity. Most of the change has already happened, remote/location-flexible work is currently the “new normal,” we just need to make sure we make the best of it now. We believe that Apple has the ability to be a leader in this realm, not by declaring ‘everyone just work from home for forever,’ as some other companies have done, but by declaring an official broad paradigm policy, that allows individual leaders to make decisions that will enable their teams to do the best work of their lives. We strongly believe this is the ideal moment to “burn the boats” — to boldly declare ‘yes this can be done, and done successfully, because there is no other choice for the future.’
We have gathered some of our requests and action items to help continue the conversation and make sure everyone is heard.
- We are formally requesting that Apple considers remote and location-flexible work decisions to be as autonomous for a team to decide as are hiring decisions.
- We are formally requesting a company-wide recurring short survey with a clearly structured and transparent communication / feedback process at the company-wide level, organization-wide level, and team-wide level, covering topics listed below.
- We are formally requesting a question about employee churn due to remote work be added to exit interviews.
- We are formally requesting a transparent, clear plan of action to accommodate disabilities via onsite, offsite, remote, hybrid, or otherwise location-flexible work.
- We are formally requesting insight into the environmental impact of returning to onsite in-person work, and how permanent remote-and-location-flexibility could offset that impact.
We have great respect for Apple and its leadership; we strongly believe in the Innovation and Thinking Differently (from “the way things have always been done” and “industry standards”) that are part of Apple’s DNA. We all wish to continue to “bleed six colors” at Apple itself and not elsewhere. At Apple, our most important resource, our soul, is our people, and we believe that ensuring we are all heard, represented, and validated is how we continue to defend and protect that precious sentiment.
This is not a petition, though it may resemble one. This is a plea: let’s work together to truly welcome everyone forward.
Abstract: Android has come a long way in enhancing its security features and building out privacy controls for users, including with its Android 12 innovations. But as Apple continues to crack down on ad-tracking in an iOS 14 feature, the bar is higher than ever—and in ways that increasingly complicate Google’s balance between the privacy its users deserve and the targeted advertising that drives its business.
Android 12 Lets You See What Your Apps Are Getting IntoA new privacy dashboard and “app hibernation” are coming to Google’s mobile operating system.Google’s new privacy dashboard breaks down app activity by category— like “Location,” “Camera,” and “Microphone”—and then shows you which apps accessed those mechanisms, and for how long.Photograph: Getty Images
“With this release we want to keep narrowing down the scope of what data apps get,“ says Android group product manager Charmaine D’Silva. „It’s taken some time to get it right, but the main focus of this release is giving a deeper level of transparency to users.”Android 12 includes a “Privacy Dashboard” where you can see which apps used potentially sensitive permissions in the past 24 hours. The dashboard breaks down app activity by category— like “Location,” “Camera,” and “Microphone”—and then shows you which apps accessed those mechanisms. Google will also be asking developers to provide additional information on what they were using the access for at that particular moment. And you can adjust or revoke app permissions through the dashboard. It gives more insight than you might be used to into how apps work in the background, especially because it includes not only that an app accessed, say, location data or your microphone, but when and for how long.
If you’re sick of opaque ad tracking and don’t feel like you have a handle on it, a new iOS feature promises to give you back some control. With the release of Apple’s iOS 14.5 on Monday, all of your apps will have to ask in a pop-up: Do you want to allow this app to track your activity across other companies‘ apps and websites? For once, your answer can be no.
A lot of the biggest data privacy crises of the past few years have come not from breaches but from all the opaque policies around how companies share user data and track those users across services for targeted advertising. Marketers assign your device an ID and then monitor your web and in-app behavior across different platforms to generate composite profiles of demographic information, purchasing habits, and life events. Apple has already taken a strong stand to disrupt ad tracking in its Safari browser; this iOS update brings the showdown to mobile. But while the step may seem like a no-brainer to iOS users, it’s been deeply controversial with companies built on ad revenue, including and especially Facebook.“This is a significant and impactful move,” says Jason Kint, CEO of the digital publishing trade organization Digital Content Next. (WIRED parent company Condé Nast is a member.) “The digital advertising business has been mostly built off of micro-targeting audiences. Facebook, as an example, has code embedded in millions of apps to collect data to target audiences wherever it wants as promptly as possible—and this cuts that off.”iOS already gave its users the option to turn off ad ID sharing completely, essentially zeroing out the unique identifier on your phone, known as IDFA, that iOS gives developers for in-app and cross-service tracking. iOS 14.5’s new requirements, though, compel each app to put the question to users individually through Apple’s AppTrackingTransparency framework, so you have more granular control. This allows you to grant the privilege to certain apps if, for example, you would rather see tailored ads on a particular service. But it also will simply expose how many apps participate in cross-service ad tracking, including some you may not have suspected.“We believe tracking should always be transparent and under your control,” Katie Skinner, an Apple user privacy software manager, said at Apple’s Worldwide Developers Conference last June. „So moving forward, App Store policy will require apps to ask before tracking you across apps and websites owned by other companies.“
The new iOS pop-ups can include a short message about why a developer wants users to enable tracking, essentially a pitch of what the benefits might be. And the popups won’t appear if a developer tracks you across its own services, like Facebook following you from its main platform across Messenger and Instagram. You probably assume that platforms owned by the same parent company would (or at least could) share data; the larger issue Apple wants to address is tracking across services that you wouldn’t intuitively think have any type of relationship.
If you notice Facebook popping up frequently in examples about the impact of Apple’s tracking transparency initiative, it’s because the company has been vocal, and aggressive, in its objections. Facebook chief financial officer Dave Wehner has mentioned privacy initiatives around IDFA as a concern in many company earnings calls since late 2019. And in December, Facebook ran a series of full-page newspaper ads with the line, “We’re standing up to Apple for small businesses everywhere.” A companion website for Facebook’s campaign says, “Apple’s latest update threatens the personalized ads that millions of small businesses rely on to find and reach customers.”
Facebook also disputes Apple’s characterization that this type of data sharing should really be called “tracking” at all. Facebook refers to it as “what Apple defines as ‘tracking’” in its support documents for developers and businesses.Apple CEO Tim Cook responded to the claims in December, tweeting, “We believe users should have the choice over the data that is being collected about them and how it’s used. Facebook can continue to track users across apps and websites as before. App Tracking Transparency in iOS 14 will just require that they ask for your permission first.”Announced in June 2020, Apple originally planned to start requiring developers to support ATT for the iOS 14 launch in September 2020. The company went ahead with rolling out another iOS 14 addition, its app “privacy labels,” in December 2020. But amid industry backlash, the company delayed the ATT requirement “to give developers time to make necessary changes.““This has been much needed. I wish it didn’t get delayed,” says Will Strafach, a longtime iOS security researcher and creator of the Guardian Firewall app. “Nonetheless it’s a fantastic step toward adding some level of plain-English user awareness about what apps are doing.”
For now, though, just download iOS 14.5 if you have an iPhone, and get ready to start tapping “Ask App not to Track” whenever you see it. Especially in places you never saw coming.