„Along the way, the Apple team landed upon the Watch’s raison d’être.

It came down to this: Your phone is ruining your life.

Like the rest of us, Ive, Lynch, Dye, and everyone at Apple are subject to the tyranny of the buzz—the constant checking, the long list of nagging notifications. “We’re so connected, kind of ever-presently, with technology now,” Lynch says. “People are carrying their phones with them and looking at the screen so much.”

They’ve glared down their noses at those who bury themselves in their phones at the dinner table and then absentmindedly thrust hands into their own pockets at every ding or buzz. “People want that level of engagement,” Lynch says. “But how do we provide it in a way that’s a little more human, a little more in the moment when you’re with somebody?” Our phones have become invasive. But what if you could engineer a reverse state of being?

What if you could make a device that you wouldn’t—couldn’t—use for hours at a time? What if you could create a device that could filter out all the bullshit and instead only serve you truly important information? You could change modern life. And so after three-plus decades of building devices that grab and hold our attention—the longer the better—Apple has decided that the way forward is to fight back.

Apple, in large part, created our problem. And it thinks it can fix it with a square slab of metal and a Milanese loop strap.

“ Read more here: http://www.wired.com/2015/04/the-apple-watch/