Apple is launching its first stand-alone password manager app in iOS 18. Here’s what you need to know.
Apple’s latest iPhone software update, iOS 18, arrives today and includes a new app: Passwords. For the first time, Apple is taking your phone’s ability to save login details and putting them in a standalone app. It could help improve millions of people’s terrible passwords.
After years of being told you should create unique, strong passwords for every website and app you use, you probably fall into one of two camps: people that are fully signed up to the password manager life, or those still using “123456” for every other website.
Apple’s new encrypted Passwords app is automatically included with iOS 18, and is a public-facing evolution of its Keychain and password-saving capabilities. The Keychain, which has existed for more than a decade, no longer has as prominent a home in the iPhone’s settings, and details previously saved there are being moved to the new app.
The launch of the password manager app, which will also be available on macOS Sequoia and iPadOS 18, may help improve people’s relationships with their passwords but also could, to varying degrees, challenge existing password managers.
“This move makes the app more visible to lay users and informs them about this secure method to store and manage passwords,” says Talal Haj Bakry and Tommy Mysk from security company Mysk. “You have a default password manager preinstalled on your device [that] provides end-to-end encryption when syncing data across devices.”
New Passwords
The Passwords app has a pretty barebones design. Six different tiles are presented when you open the app on an iPhone: All, Passkeys, Codes, Wi-Fi, Security, and Deleted. These are essentially the main functions of the app, allowing you to save each type of data within their relevant sections. The security section includes check-ups allowing weak and exposed passwords to be identified.
“This will definitely boost the adoption of this preinstalled app and bolster user security,” Bakry and Mysk say. They add that it presents the saved data “in a more organized way than the Settings app.”
Apple says the Passwords app uses end-to-end encryption to save your details, meaning nobody, not even Apple, knows what you have saved. Within the app, you can search for login details to your entries and set up groups to share passwords with other people.
Your saved login details are synced across Apple devices using iCloud, meaning the encrypted data is shared with Apple’s cloud servers and available on all of your Apple devices. Within Apple’s settings, you can turn off syncing passwords on a specific device. The app is locked using Face ID.
When using the Passwords app, any details you have previously saved in Keychain or AutoFill will be moved to the new location. This includes if you have used the Sign in with Apple login system on any websites or apps. It is unclear why Apple has decided to spin its Keychain system into a fully fledged password manager now, although the company has been building out the individual features over a number of years. (Apple has not responded to WIRED’s request for comment at the time of writing.)For many people, having a standalone password manager app from Apple could encourage better password practices. Siamak Shahandashti, a senior lecturer in the University of York’s cybersecurity and privacy research group, says the move from Apple may be a usability decision. Making Passwords visible could encourage people to take their passwords seriously.
“We need to design authentication systems for human beings,” Shahandashti says. “We cannot expect users to maintain a hundred accounts, for each of them [to] use a strong password. It’s actually the fault of the designers because these systems have not been designed for users considering the capability of an average human being.”
Death of the Password
Passwords are slowly dying. Enter the passkey. For the past couple of years, websites, apps, and phone manufacturers have been in the process of rolling out passkeys—a technology that replaces passwords, is more secure, and doesn’t require you to remember any complex login details. (Although passkeys still have some teething problems.)
Leona Lassak, a research assistant at Ruhr-University Bochum who has studied passkey adoption, says greater “visibility” of the Passwords app can help get the sign-in technology to a broader audience, one which might not use a password manager otherwise. Apple’s Passwords app could help with the perception and transition to passkeys, Lassak says. “There has been discussion about the need for passkey managers, because once we actually use them on websites, there’s probably going to be multiple for each website,” she says.
The app is also, at least subtly, encouraging the adoption of passkeys. Within Passwords’ settings, accessed through Apple’s System preferences, there’s the option to turn on “automatic” passkey upgrades, which will allow existing accounts to use passkeys when they are available.
Lock In
Password managers have existed for years and there are plenty of options you can use, from open source apps to browser-based management systems. Each comes with their own particular set of pros and cons.
Apple wading into the password management market by including a new app on millions of iPhones, Macs, and iPads could also impact the wider ecosystem. “There’s no question that Apple’s Passwords app would ‘sherlock’ third-party password managers—or make them less attractive,” say Bakry and Mysk, highlighting that people need to use iCloud to sync passwords in Apple’s system, and that those who are privacy conscious may not want this to happen automatically.
There’s also the risk of locking people into Apple’s password manager—at launch, there appear to be no options to export the saved data and use it in a commercial alternative. One competitor password manager has stressed that their software works on products “beyond” the “Apple ecosystem.” (People using Apple’s password management software on Windows devices can access saved details through iCloud for Windows.)
Ultimately, what password manager you use should reflect what type of software you want to support and the individual threats you may face. For many, Apple’s new app is probably better than not using a password manager at all.
SocialAI is an online universe where everyone you interact with is a bot—for better or worse.
The first time I used SocialAI, I was sure the app was performance art. That was the only logical explanation for why I would willingly sign up to have AI bots named Blaze Fury and Trollington Nefarious, well, troll me.
Even the app’s creator, Michael Sayman, admits that the premise of SocialAI may confuse people. His announcement this week of the app read a little like a generative AI joke: “A private social network where you receive millions of AI-generated comments offering feedback, advice, and reflections.”
But, no, SocialAI is real, if “real” applies to an online universe in which every single person you interact with is a bot.
There’s only one real human in the SocialAI equation. That person is you. The new iOS app is designed to let you post text like you would on Twitter or Threads. An ellipsis appears almost as soon as you do so, indicating that another person is loading up with ammunition, getting ready to fire back. Then, instantaneously, several comments appear, cascading below your post, each and every one of them written by an AI character. In the new new version of the app, just rolled out today, these AIs also talk to each other.
When you first sign up, you’re prompted to choose these AI character archetypes: Do you want to hear from Fans? Trolls? Skeptics? Odd-balls? Doomers? Visionaries? Nerds? Drama Queens? Liberals? Conservatives? Welcome to SocialAI, where Trollita Kafka, Vera D. Nothing, Sunshine Sparkle, Progressive Parker, Derek Dissent, and Professor Debaterson are here to prop you up or tell you why you’re wrong.
Screenshot of the instructions for setting up the Social AI app.
Is SocialAI appalling, an echo chamber taken to the extreme? Only if you ignore the truth of modern social media: Our feeds are already filled with bots, tuned by algorithms, and monetized with AI-driven ad systems. As real humans we do the feeding: freely supplying social apps fresh content, baiting trolls, buying stuff. In exchange, we’re amused, and occasionally feel a connection with friends and fans.As notorious crank Neil Postman wrote in 1985, “Anyone who is even slightly familiar with the history of communications knows that every new technology for thinking involves a trade-off.” The trade-off for social media in the age of AI is a slice of our humanity. SocialAI just strips the experience down to pure artifice.
“With a lot of social media, you don’t know who the bot is and who the real person is. It’s hard to tell the difference,” Sayman says. “I just felt like creating a space where you’re able to know that they’re 100 percent AIs. It’s more freeing.”
You might say Sayman has a knack for apps. As a teenage coder in Miami, Florida, during the financial crisis, Sayman gained fame for building a suite of apps to support his family, who had been considering moving back to Peru. Sayman later ended up working in product jobs at Facebook, Google, and Roblox. SocialAI was launched from Sayman’s own venture-backed app studio, Friendly Apps.
In many ways his app is emblematic of design thinking rather than pure AI innovation. SocialAI isn’t really a social app, but ChatGPT in the container of a social broadcast app. It’s an attempt to redefine how we interact with generative AI. Instead of limiting your ChatGPT conversation to a one-to-one chat window, Sayman posits, why not get your answers from many bots, all at the same time?
Over Zoom earlier this week, he explained to me how he thinks of generative AI like a smoothie if cups hadn’t yet been invented. You can still enjoy it from a bowl or plate, but those aren’t the right vessel. SocialAI, Sayman says, could be the cup.
Almost immediately Sayman laughed. “This is a terrible analogy,” he said.
Sayman is charming and clearly thinks a lot about how apps fit into our world. He’s a team of one right now, relying mostly on OpenAI’s technology to power SocialAI, blended with some other custom AI models. (Sayman rate-limits the app so that he doesn’t go broke in “three minutes” from the fees he’s paying to OpenAI. He also hasn’t quite yet figured out how he’ll make money off of SocialAI.) He knows he’s not the first to launch an AI-character app; Meta has burdened its apps with AI characters, and the Character AI app, which was just quasi-acquired by Google, lets you interact with a huge number of AI personas.But Sayman is hand-wavy about this competition. “I don’t see my app as, you’re going to be interacting with characters who you think might be real,” he says. “This is really for seeking answers to conflict resolution, or figuring out if what you’re trying to say is hurtful and get feedback before you post it somewhere else.”
“Someone joked to me that they thought Elon Musk should use this, so he could test all of his posts before he posts them on X,” Sayman said.
I’d actually tried that, tossing some of the most trafficked tweets from Elon Musk and the Twitter icon Dril into my SocialAI feed. I shared a news story from WIRED; the link was unclickable, because SocialAI doesn’t support link-sharing. (There’s no one to share it with, anyway.) I repurposed the viral “Bean Dad” tweet and purported to be a Bean Mom on SocialAI, urging my 9-year-old daughter to open a can of beans herself as a life lesson. I posted political content. I asked my synthetic SocialAI followers who else I should follow.
The bots obliged and flooded my feed with comments, like Reply Guys on steroids. But their responses lacked nutrients or human messiness. Mostly, I told Sayman, it all felt too uncanny, that I had a hard time crossing that chasm and placing value or meaning on what the bots had to say.
Sayman encouraged me to craft more posts along the lines of Reddit’s “Am I the Asshole” posts: Am I wrong in this situation? Should I apologize to a friend? Should I stay mad at my family forever? This, Sayman says, is the real purpose of SocialAI. I tried it. For a second the SocialAI bot comments lit up my lizard brain, my id and superego, the “I’m so right” instinct. Then Trollita Kafka told me, essentially, that I was in fact the asshole.One aspect of SocialAI that clearly does not represent the dawn of a new era: Sayman has put out a minimum viable product without communicating important guidelines around privacy, content policies, or how SocialAI or OpenAI might use the data people provide along the way. (Move fast, break things, etc.) He says he’s not using anyone’s posts to train his own AI models, but notes that users are still subject to OpenAI’s data-training terms, since he uses OpenAI’s API. You also can’t mute or block a bot that has gone off the rails.
At least, though, your feed is always private by default. You don’t have any “real” followers. My editor at WIRED, for example, could join SocialAI himself but will never be able to follow me or see that I copied and pasted an Elon Musk tweet about wanting to buy Coca-Cola and put the cocaine back in it, just as he could not follow my ChatGPT account and see what I’m enquiring about there.
As a human on SocialAI, you will never interact with another human. That’s the whole point. It’s your own little world with your own army of AI characters ready to bolster you or tear you down. You may not like it, but it might be where you’re headed anyway. You might already be there.
The ChatGPT maker reveals details of what’s officially known as OpenAI o1, which shows that AI needs more
OpenAI made the last big breakthrough in artificial intelligence by increasing the size of its models to dizzying proportions, when it introduced GPT-4 last year. The company today announced a new advance that signals a shift in approach—a model that can “reason” logically through many difficult problems and is significantly smarter than existing AI without a major scale-up.
The new model, dubbed OpenAI o1, can solve problems that stump existing AI models, including OpenAI’s most powerful existing model, GPT-4o. Rather than summon up an answer in one step, as a large language model normally does, it reasons through the problem, effectively thinking out loud as a person might, before arriving at the right result.
“This is what we consider the new paradigm in these models,” Mira Murati, OpenAI’s chief technology officer, tells WIRED. “It is much better at tackling very complex reasoning tasks.”
The new model was code-named Strawberry within OpenAI, and it is not a successor to GPT-4o but rather a complement to it, the company says.
Murati says that OpenAI is currently building its next master model, GPT-5, which will be considerably larger than its predecessor. But while the company still believes that scale will help wring new abilities out of AI, GPT-5 is likely to also include the reasoning technology introduced today. “There are two paradigms,” Murati says. “The scaling paradigm and this new paradigm. We expect that we will bring them together.”
LLMs typically conjure their answers from huge neural networks fed vast quantities of training data. They can exhibit remarkable linguistic and logical abilities, but traditionally struggle with surprisingly simple problems such as rudimentary math questions that involve reasoning.
Murati says OpenAI o1 uses reinforcement learning, which involves giving a model positive feedback when it gets answers right and negative feedback when it does not, in order to improve its reasoning process. “The model sharpens its thinking and fine tunes the strategies that it uses to get to the answer,” she says. Reinforcement learning has enabled computers to play games with superhuman skill and do useful tasks like designing computer chips. The technique is also a key ingredient for turning an LLM into a useful and well-behaved chatbot.
Mark Chen, vice president of research at OpenAI, demonstrated the new model to WIRED, using it to solve several problems that its prior model, GPT-4o, cannot. These included an advanced chemistry question and the following mind-bending mathematical puzzle: “A princess is as old as the prince will be when the princess is twice as old as the prince was when the princess’s age was half the sum of their present age. What is the age of the prince and princess?” (The correct answer is that the prince is 30, and the princess is 40).
“The [new] model is learning to think for itself, rather than kind of trying to imitate the way humans would think,” as a conventional LLM does, Chen says.
OpenAI says its new model performs markedly better on a number of problem sets, including ones focused on coding, math, physics, biology, and chemistry. On the American Invitational Mathematics Examination (AIME), a test for math students, GPT-4o solved on average 12 percent of the problems while o1 got 83 percent right, according to the company.
The new model is slower than GPT-4o, and OpenAI says it does not always perform better—in part because, unlike GPT-4o, it cannot search the web and it is not multimodal, meaning it cannot parse images or audio.
AlphaProof was able to learn how to reason over math problems by looking at correct answers. A key challenge with broadening this kind of learning is that there are not correct answers for everything a model might encounter. Chen says OpenAI has succeeded in building a reasoning system that is much more general. “I do think we have made some breakthroughs there; I think it is part of our edge,” Chen says. “It’s actually fairly good at reasoning across all domains.”
Noah Goodman, a professor at Stanford who has published work on improving the reasoning abilities of LLMs, says the key to more generalized training may involve using a “carefully prompted language model and handcrafted data” for training. He adds that being able to consistently trade the speed of results for greater accuracy would be a “nice advance.”
Yoon Kim, an assistant professor at MIT, says how LLMs solve problems currently remains somewhat mysterious, and even if they perform step-by-step reasoning there may be key differences from human intelligence. This could be crucial as the technology becomes more widely used. “These are systems that would be potentially making decisions that affect many, many people,” he says. “The larger question is, do we need to be confident about how a computational model is arriving at the decisions?”
The technique introduced by OpenAI today also may help ensure that AI models behave well. Murati says the new model has shown itself to be better at avoiding producing unpleasant or potentially harmful output by reasoning about the outcome of its actions. “If you think about teaching children, they learn much better to align to certain norms, behaviors, and values once they can reason about why they’re doing a certain thing,” she says.
Oren Etzioni, a professor emeritus at the University of Washington and a prominent AI expert, says it’s “essential to enable LLMs to engage in multi-step problem solving, use tools, and solve complex problems.” He adds, “Pure scale up will not deliver this.” Etzioni says, however, that there are further challenges ahead. “Even if reasoning were solved, we would still have the challenge of hallucination and factuality.”
OpenAI’s Chen says that the new reasoning approach developed by the company shows that advancing AI need not cost ungodly amounts of compute power. “One of the exciting things about the paradigm is we believe that it’ll allow us to ship intelligence cheaper,” he says, “and I think that really is the core mission of our company.”
n explosion from the side of an old brick building. A crashed bicycle in a city intersection. A cockroach in a box of takeout. It took less than 10 seconds to create each of these images with the Reimagine tool in the Pixel 9’s Magic Editor. They are crisp. They are in full color. They are high-fidelity. There is no suspicious background blur, no tell-tale sixth finger. These photographs are extraordinarily convincing, and they are all extremely fucking fake.
Anyone who buys a Pixel 9 — the latest model of Google’s flagship phone, available starting this week — will have access to the easiest, breeziest user interface for top-tier lies, built right into their mobile device. This is all but certain to become the norm, with similar features already available on competing devices and rolling out on others in the near future. When a smartphone “just works,” it’s usually a good thing; here, it’s the entire problem in the first place.
Photography has been used in the service of deception for as long as it has existed. (Consider Victorian spirit photos, the infamous Loch Ness monster photograph, or Stalin’s photographic purges of IRL-purged comrades.) But it would be disingenuous to say that photographs have never been considered reliable evidence. Everyone who is reading this article in 2024 grew up in an era where a photograph was, by default, a representation of the truth. A staged scene with movie effects, a digital photo manipulation, or more recently, a deepfake — these were potential deceptions to take into account, but they were outliers in the realm of possibility. It took specialized knowledge and specialized tools to sabotage the intuitive trust in a photograph. Fake was the exception, not the rule.
If I say Tiananmen Square, you will, most likely, envision the same photograph I do. This also goes for Abu Ghraib or napalm girl. These images have defined wars and revolutions; they have encapsulated truth to a degree that is impossible to fully express. There was no reason to express why these photos matter, why they are so pivotal, why we put so much value in them. Our trust in photography was so deep that when we spent time discussing veracity in images, it was more important to belabor the point that it was possible for photographs to be fake, sometimes.
This is all about to flip — the default assumption about a photo is about to become that it’s faked, because creating realistic and believable fake photos is now trivial to do. We are not prepared for what happens after.
A real photo of a stream.
Edited with Google’s Magic Editor.
A real photo of a person in a living room (with their face obscured).
Edited with Google’s Magic Editor.
No one on Earth today has ever lived in a world where photographs were not the linchpin of social consensus — for as long as any of us has been here, photographs proved something happened. Consider all the ways in which the assumed veracity of a photograph has, previously, validated the truth of your experiences. The preexisting ding in the fender of your rental car. The leak in your ceiling. The arrival of a package. An actual, non-AI-generated cockroach in your takeout. When wildfires encroach upon your residential neighborhood, how do you communicate to friends and acquaintances the thickness of the smoke outside?
And up until now, the onus has largely been on those denying the truth of a photo to prove their claims. The flat-earther is out of step with the social consensus not because they do not understand astrophysics — how many of us actually understand astrophysics, after all? — but because they must engage in a series of increasingly elaborate justifications for why certain photographs and videos are not real. They must invent a vast state conspiracy to explain the steady output of satellite photographs that capture the curvature of the Earth. They must create a soundstage for the 1969 Moon landing.
We have taken for granted that the burden of proof is upon them. In the age of the Pixel 9, it might be best to start brushing up on our astrophysics.
For the most part, the average image created by these AI tools will, in and of itself, be pretty harmless — an extra tree in a backdrop, an alligator in a pizzeria, a silly costume interposed over a cat. In aggregate, the deluge upends how we treat the concept of the photo entirely, and that in itself has tremendous repercussions. Consider, for instance, that the last decade has seen extraordinary social upheaval in the United States sparked by grainy videos of police brutality. Where the authorities obscured or concealed reality, these videos told the truth.
The persistent cry of “Fake News!” from Trumpist quarters presaged the beginning of this era of unmitigated bullshit, in which the impact of the truth will be deadened by the firehose of lies. The next Abu Ghraib will be buried under a sea of AI-generated war crime snuff. The next George Floyd will go unnoticed and unvindicated.
A real photo of an empty street.
Edited with Google’s Magic Editor.
A real photo inside a New York City subway station.
Edited with Google’s Magic Editor.
You can already see the shape of what’s to come. In the Kyle Rittenhouse trial, the defense claimed that Apple’s pinch-to-zoom manipulates photos, successfully persuading the judge to put the burden of proof on the prosecution to show that zoomed-in iPhone footage was not AI-manipulated. More recently, Donald Trump falsely claimed that a photo of a well-attended Kamala Harris rally was AI-generated — a claim that was only possible to make because people were able to believe it.
Even before AI, those of us in the media had been working in a defensive crouch, scrutinizing the details and provenance of every image, vetting for misleading context or photo manipulation. After all, every major news event comes with an onslaught of misinformation. But the incoming paradigm shift implicates something much more fundamental than the constant grind of suspicion that is sometimes called digital literacy.
Google understands perfectly well what it is doing to the photograph as an institution — in an interview with Wired, the group product manager for the Pixel camera described the editing tool as “help[ing] you create the moment that is the way you remember it, that’s authentic to your memory and to the greater context, but maybe isn’t authentic to a particular millisecond.” A photo, in this world, stops being a supplement to fallible human recollection, but instead a mirror of it. And as photographs become little more than hallucinations made manifest, the dumbest shit will devolve into a courtroom battle over the reputation of the witnesses and the existence of corroborating evidence.
This erosion of the social consensus began before the Pixel 9, and it will not be carried forth by the Pixel 9 alone. Still, the phone’s new AI capabilities are of note not just because the barrier to entry is so low, but because the safeguards we ran into were astonishingly anemic. The industry’s proposed AI image watermarking standard is mired in the usual standards slog, and Google’s own much-vaunted AI watermarking system was nowhere in sight when The Verge tried out the Pixel 9’s Magic Editor. The photos that are modified with the Reimagine tool simply have a line of removable metadata added to them. (The inherent fragility of this kind of metadata was supposed to be addressed by Google’s invention of the theoretically unremovable SynthID watermark.) Google told us that the outputs of Pixel Studio — a pure prompt generator that is closer to DALL-E — will be tagged with a SynthID watermark; ironically, we found the capabilities of the Magic Editor’s Reimagine tool, which modifies existing photos, were much more alarming.
Image: Cath Virginia / The Verge, Neil Armstrong, Dorothea Lange, Joe Rosenthal
Google claims the Pixel 9 will not be an unfettered bullshit factory but is thin on substantive assurances. “We design our Generative AI tools to respect the intent of user prompts and that means they may create content that may offend when instructed by the user to do so,” Alex Moriconi, Google communications manager, told The Verge in an email. “That said, it’s not anything goes. We have clear policies and Terms of Service on what kinds of content we allow and don’t allow, and build guardrails to prevent abuse. At times, some prompts can challenge these tools’ guardrails and we remain committed to continually enhancing and refining the safeguards we have in place.”
The policies are what you would expect — for example, you can’t use Google services to facilitate crimes or incite violence. Some attempted prompts returned the generic error message, “Magic Editor can’t complete this edit. Try typing something else.” (You can see throughout this story, however, several worrisome prompts that did work.) But when it comes down to it, standard-fare content moderation will not save the photograph from its incipient demise as a signal of truth.
We briefly lived in an era in which the photograph was a shortcut to reality, to knowing things, to having a smoking gun. It was an extraordinarily useful tool for navigating the world around us. We are now leaping headfirst into a future in which reality is simply less knowable. The lost Library of Alexandria could have fit onto the microSD card in my Nintendo Switch, and yet the cutting edge of technology is a handheld telephone that spews lies as a fun little bonus feature.
Temu, the Chinese e-commerce platform, offers products at remarkably low prices, which raises concerns about its business practices. One significant issue is the undervaluation of parcels entering the EU. Estimates suggest that around 65% of parcels are deliberately undervalued in customs declarations to avoid tariffs, which undermines local businesses and creates an uneven playing field [1]. Additionally, Temu employs a direct-to-consumer model, sourcing products directly from manufacturers in China, allowing them to benefit from bulk discounts and reduced shipping costs [2].
Benefits for the Chinese State
The low pricing strategy of Temu serves multiple purposes for the Chinese state. Firstly, it helps expand China’s influence in global e-commerce by increasing the market share of Chinese companies abroad. This can lead to greater economic ties and dependency on Chinese goods. Secondly, by facilitating the export of low-cost products, Temu contributes to the Chinese economy by boosting manufacturing and logistics sectors. Lastly, the data collected from users can be leveraged for insights into consumer behavior, which may benefit Chinese businesses and potentially the state itself in terms of economic planning and strategy [1].
Overall, while Temu’s low prices attract consumers, they also raise significant regulatory and ethical concerns in Europe, prompting scrutiny from authorities regarding compliance with local laws and standards.
Deeper Analysis of Future Benefits for the Chinese State
Temu’s aggressive pricing strategy in Europe not only serves immediate commercial interests but also aligns with broader strategic goals of the Chinese state. Here are several potential future benefits for China:
Economic Expansion and Market Penetration: By establishing a strong foothold in European markets through low prices, Temu can facilitate the expansion of Chinese goods into new territories. This not only increases sales volume but also enhances brand recognition and loyalty among European consumers. As more consumers become accustomed to purchasing Chinese products, it could lead to a long-term shift in buying habits, favoring Chinese brands over local alternatives.
Strengthening Supply Chains: Temu’s model emphasizes direct sourcing from manufacturers, which can help streamline supply chains. This efficiency can be replicated across various sectors, allowing China to become a dominant player in global supply chains. By controlling more aspects of production and distribution, China can mitigate risks associated with international trade tensions and disruptions, ensuring a more resilient economic structure.
Data Collection and Consumer Insights: The platform’s operations will generate vast amounts of consumer data, which can be analyzed to gain insights into European consumer behavior. This data can inform not only marketing strategies but also product development, allowing Chinese manufacturers to tailor their offerings to meet the specific preferences of European consumers. Such insights can enhance competitiveness and drive innovation within Chinese industries.
Geopolitical Influence: By increasing its economic presence in Europe, China can leverage its commercial relationships to enhance its geopolitical influence. Economic ties often translate into political goodwill, which can be beneficial in negotiations on various fronts, including trade agreements and international policies. This strategy aligns with China’s broader goal of expanding its influence globally, as outlined in its recent political resolutions emphasizing the importance of state power and common prosperity.
Promotion of Technological Advancements: As Temu grows, it may invest in technology to improve logistics, customer service, and user experience. This could lead to advancements in e-commerce technologies that can be exported back to China, enhancing domestic capabilities. Moreover, the emphasis on technology aligns with China’s ambitions to become a leader in areas such as artificial intelligence and data analytics, as highlighted in its national strategies.
Cultural Exchange and Soft Power: By making Chinese products more accessible and appealing to European consumers, Temu can facilitate a form of cultural exchange. As consumers engage with Chinese brands, they may also become more receptive to Chinese culture and values, enhancing China’s soft power. This cultural integration can help counter negative perceptions and foster a more favorable view of China in the long term.
In conclusion, Temu’s low pricing strategy is not merely a tactic for market entry; it is a multifaceted approach that can yield significant long-term benefits for the Chinese state. By enhancing economic ties, gathering valuable consumer data, and promoting technological advancements, China positions itself to strengthen its global influence and economic resilience in an increasingly competitive landscape.
Arati Prabhakar has the ear of the US president and a massive mission: help manage AI, revive the semiconductor industry, and pull off a cancer moonshot.
one day in March 2023, Arati Prabhakar brought a laptop into the Oval Office and showed the future to Joe Biden. Six months later, the president issued a sweeping executive order that set a regulatory course for AI.
This all happened because ChatGPT had stunned the world. In an instant it became very, very obvious that the United States needed to speed up its efforts to regulate the AI industry—and adopt policies to take advantage of it. While the potential benefits were unlimited (Social Security customer service that works!), so were the potential downsides, like floods of disinformation or even, in the view of some, human extinction. Someone had to demonstrate that to the president.
The job fell to Prabhakar, because she is the director of the White House Office of Science and Technology Policy and holds cabinet status as the president’s chief science and technology adviser; she’d already been methodically educating top officials about the transformative power of AI. But she also has the experience and bureaucratic savvy to make an impact with the most powerful person in the world.
Born in India and raised in Texas, Prabhakar has a PhD in applied physics from Caltech and previously ran two US agencies: the National Institute of Standards and Technology and the Department of Defense’s Advanced Research Projects Agency. She also spent 15 years in Silicon Valley as a venture capitalist, including as president of Interval Research, Paul Allen’s legendary tech incubator, and has served as vice president or chief technology officer at several companies.
Prabhakar assumed her current job in October 2022—just in time to have AI dominate the agenda—and helped to push out that 20,000-word executive order, which mandates safety standards, boosts innovation, promotes AI in government and education, and even tries to mitigate job losses. She replaced biologist Eric Lander, who had resigned after an investigation concluded that he ran a toxic workplace. Prabhakar is the first person of color and first woman to be appointed director of the office.
We spoke at the kitchen table of Prabhakar’s Silicon Valley condo—a simply decorated space that, if my recollection is correct, is very unlike the OSTP offices in the ghostly, intimidating Eisenhower Executive Office Building in DC. Happily, the California vibes prevailed, and our conversation felt very unintimidating—even at ease. We talked about how Bruce Springsteen figured into Biden’s first ChatGPT demo, her hopes for a semiconductor renaissance in the US, and why Biden’s war on cancer is different from every other president’s war on cancer. I also asked her about the status of the unfilled role of chief technology officer for the nation—a single person, ideally kind of geeky, whose entire job revolves around the technology issues driving the 21st century.
Steven Levy: Why did you sign up for this job?
Arati Prabhakar: Because President Biden asked. He sees science and technology as enabling us to do big things, which is exactly how I think about their purpose.
What kinds of big things?
The mission of OSTP is to advance the entire science and technology ecosystem. We have a system that follows a set of priorities. We spend an enormous amount on R&D in health. But both public and corporate funding are largely focused on pharmaceuticals and medical devices, and very little on prevention or clinical care practices—the things that could change health as opposed to dealing with disease. We also have to meet the climate crisis. For technologies like clean energy, we don’t do a great job of getting things out of research and turning them into impact for Americans. It’s the unfinished business of this country.
It’s almost predestined that you’d be in this job. As soon as you got your physics degree at Caltech, you went to DC and got enmeshed in policy.
Yeah, I left the track I was supposed to be on. My family came here from India when I was 3, and I was raised in a household where my mom started sentences with, “When you get your PhD and become an academic …” It wasn’t a joke. Caltech, especially when I finished my degree in 1984, was extremely ivory tower, a place of worship for science. I learned a tremendous amount, but I also learned that my joy did not come from being in a lab at 2 in the morning and having that eureka moment. Just on a lark, I came to Washington for, quote-unquote, one year on a congressional fellowship. The big change was in 1986, when I went to Darpa as a young program manager. The mission of the organization was to use science and technology to change the arc of the future. I had found my home.
How did you wind up at Darpa?
I had written a study on microelectronics R&D. We were just starting to figure out that the semiconductor industry wasn’t always going to be dominated by the US. We worked on a bunch of stuff that didn’t pan out but also laid the groundwork for things that did. I was there for seven years, left for 19, and came back as director. Two decades later the portfolio was quite different, as it should be. I got to christen the first self-driving ship that could leave a port and navigate across open oceans without a single sailor on board. The other classic Darpa thing is to figure out what might be the foundation for new capabilities. I ended up starting a Biological Technologies Office. One of the many things that came out of that was the rapid development and distribution of mRNA vaccines, which never would have happened without the Darpa investment.
One difference today is that tech giants are doing a lot of their own R&D, though not necessarily for the big leaps Darpa was built for.
Every developed economy has this pattern. First there’s public investment in R&D. That’s part of how you germinate new industries and boost your economy. As those industries grow, so does their investment in R&D, and that ends up being dominant. There was a time when it was sort of 50-50 public-private. Now it’s much more private investment. For Darpa, of course, the mission is breakthrough technologies and capabilities for national security.
Are you worried about that shift?
It’s not a competition! Absolutely there’s been a huge shift. That private tech companies are building the leading edge LLMs today has huge implications. It’s a tremendous American advantage, but it has implications for how the technology is developed and used. We have to make sure we get what we need for public purposes.
Is the US government investing enough to make that happen?
I don’t think we are. We need to increase the funding. One component of the AI executive order is a National AI Research Resource. Researchers don’t have the access to data and computation that companies have. An initiative that Congress is considering, that the administration is very supportive of, would place something like $3 billion of resources with the National Science Foundation.
That’s a tiny percentage of the funds going into a company like OpenAI.
It costs a lot to build these leading-edge models. The question is, how do we have governance of advanced AI and how do we make sure we can use it for public purposes? The government has got to do more. We need help from Congress. But we also have to chart a different kind of relationship with industry than we’ve had in the past.
What might that look like?
Look at semiconductor manufacturing and the CHIPS Act.
We’ll get to that later. First let’s talk about the president. How deep is his understanding of things like AI?
Some of the most fun I’ve gotten on the job was working with the president and helping him understand where the technology is, like when we got to do the chatbot demonstrations for the president in the Oval Office.
What was that like?
Using a laptop with ChatGPT, we picked a topic that was of particular interest. The president had just been at a ceremony where he gave Bruce Springsteen the National Medal of Arts. He had joked about how Springsteen was from New Jersey, just across the river from his state, Delaware, and then he made reference to a lawsuit between those two states. I had never heard of it. We thought it would be fun to make use of this legal case. For the first prompt, we asked ChatGPT to explain the case to a first grader. Immediately these words start coming out like, “OK, kiddo, let me tell you, if you had a fight with someone …” Then we asked the bot to write a legal brief for a Supreme Court case. And out comes this very formal legal analysis. Then we wrote a song in the style of Bruce Springsteen about the case. We also did image demonstrations. We generated one of his dog Commander sitting behind the Resolute desk in the Oval Office.
So what was the president’s reaction?
He was like, “Wow, I can’t believe it could do that.” It wasn’t the first time he was aware of AI, but it gave him direct experience. It allowed us to dive into what was really going on. It seems like a crazy magical thing, but you need to get under the hood and understand that these models are computer systems that people train on data and then use to make startlingly good statistical predictions.
There are a ton of issues covered in the executive order. Which are the ones that you sense engaged the president most after he saw the demo?
The main thing that changed in that period was his sense of urgency. The task that he put out for all of us was to manage the risks so that we can see the benefits. We deliberately took the approach of dealing with a broad set of categories. That’s why you saw an extremely broad, bulky, large executive order. The risks to the integrity of information from deception and fraud, risks to safety and security, risks to civil rights and civil liberties, discrimination and privacy issues, and then risks to workers and the economy and IP—they’re all going to manifest in different ways for different people over different timelines. Sometimes we have laws that already address those risks—turns out it’s illegal to commit fraud! But other things, like the IP questions, don’t have clean answers.
There are a lot of provisions in the order that must meet set deadlines. How are you doing on those?
They are being met. We just rolled out all the 90-day milestones that were met. One part of the order I’m really getting a kick out of is the AI Council, which includes cabinet secretaries and heads of various regulatory agencies. When they come together, it’s not like most senior meetings where all the work has been done. These are meetings with rich discussion, where people engage with enthusiasm, because they know that we’ve got to get AI right.
There’s a fear that the technology will be concentrated among a few big companies. Microsoft essentially subsumed one leading startup, Inflection. Are you concerned about this centralization?
Competition is absolutely part of this discussion. The executive order talks specifically about that. One of the many dimensions of this issue is the extent to which power will reside only with those who are able to build these massive models.
The order calls for AI technology to embody equity and not include biases. A lot of people in DC are devoted to fighting diversity mandates. Others are uncomfortable with the government determining what constitutes bias. How does the government legally and morally put its finger on the scale?
Here’s what we’re doing. The president signed the executive order at the end of October. A couple of days later, the Office of Management and Budget came out with a memo—a draft of guidance about how all of government will use AI. Now we’re in the deep, wonky part, but this is where the rubber meets the road. It’s that guidance that will build in processes to make sure that when the government uses AI tools it’s not embedding bias.
That’s the strategy? You won’t mandate rules for the private sector but will impose them on the government, and because the government is such a big customer, companies will adopt them for everyone?
That can be helpful for setting a way that things work broadly. But there are also laws and regulations in place that ban discrimination in employment and lending decisions. So you can feel free to use AI, but it doesn’t get you off the hook.
There’s a line in there that basically says that if you’re slowing down the progress of AI, you are the equivalent of a murderer, because going forward without restraints will save lives.
That’s such an oversimplified view of the world. All of human history tells us that powerful technologies get used for good and for ill. The reason I love what I’ve gotten to do across four or five decades now is because I see over and over again that after a lot of work we end up making forward progress. That doesn’t happen automatically because of some cool new technology. It happens because of a lot of very human choices about how we use it, how we don’t use it, how we make sure people have access to it, and how we manage the downsides.
“I’m trying to figure out if you’re going to write a bunch of nice research papers, or you’re gonna move the needle on cancer.”
How are you encouraging the use of AI in government?
Right now AI is being used in government in more modest ways. Veterans Affairs is using it to get feedback from veterans to improve their services. The Social Security Administration is using it to accelerate the processing of disability claims.
Those are older programs. What’s next? Government bureaucrats spend a lot of time drafting documents. Will AI be part of that process?
That’s one place where you can see generative AI being used. Like in a corporation, we have to sort out how to use it responsibly, to make sure that sensitive data aren’t being leaked, and also that it’s not embedding bias. One of the things I’m really excited about in the executive order is an AI talent surge, saying to people who are experts in AI, “If you want to move the world, this is a great time to bring your skills to the government.” We published that on AI.gov.
How far along are you in that process?
We’re in the matchmaking process. We have great people coming in.
OK, let’s turn to the CHIPS Act, which is the Biden administration’s centerpiece for reviving the semiconductor industry in the US. The legislation provides more than $50 billion to grow the US-based chip industry, but it was designed to spur even more private investment, right?
That story starts decades ago with US dominance in semiconductor manufacturing. Over a few decades the industry got globalized, then it got very dangerously concentrated in one geopolitically fragile part of the world. A year and a half ago the president got Congress to act on a bipartisan basis, and we are crafting a completely different way to work with the semiconductor industry in the US.
Different in what sense?
It won’t work if the government goes off and builds its own fabs. So our partnership is one where companies decide what products are the right ones to build and where we will build them, and government incentives come on the basis of that. It’s the first time the US has done that with this industry, but it’s how it was done elsewhere around the world.
Some people say it’s a fantasy to think we can return to the day when the US had a significant share of chip and electronics manufacturing. Obviously, you feel differently.
We’re not trying to turn the clock back to the 1980s and saying, “Bring everything to the US.” Our strategy is to make sure that we have the robustness we need for the US and to make sure we’re meeting our national security needs.
The biggest grant recipient was Intel, which got $8 billion. Its CEO, Pat Gelsinger, said that the CHIPS Act wasn’t enough to make the US competitive, and we’d need a CHIPS 2. Is he right?
I don’t think anyone knows the answer yet. There’s so many factors. The job right now is to build the fabs.
As the former head of Darpa, you were part of the military establishment. How do you view the sentiment among employees of some companies, like Google, that they should not take on military contracts?
It’s great for people in companies to be asking hard questions about how their work is used. I respect that. My personal view is that our national security is essential for all of us. Here in Silicon Valley, we completely take for granted that you get up every morning and try to build and fund businesses. That doesn’t happen by accident. It’s shaped by the work that we do in national security.
Your office is spearheading what the president calls a Cancer Moonshot. It seems every president in my lifetime had some project to cure cancer. I remember President Nixon talking about a war on cancer. Why should we believe this one?
We’ve made real progress. The president and the first lady set two goals. One is to cut the age-adjusted cancer death rate in half over 25 years. The other is to change the experience of people going through cancer. We’ve come to understand that cancer is a very complex disease with many different aspects. American health outcomes are not acceptable for the most wealthy country in the world. When I spoke to Danielle Carnival, who leads the Cancer Moonshot for us—she worked for the vice president in the Obama administration—I said to her, “I’m trying to figure out if you’re going to write a bunch of nice research papers or you’re gonna move the needle on cancer.” She talked about new therapies but also critically important work to expand access to early screening, because if you catch some of them early, it changes the whole story. When I heard that I said, “Good, we’re actually going to move the needle.”
Don’t you think there’s a hostility to science in much of the population?
People are more skeptical about everything. I do think that there has been a shift that is specific to some hot-button issues, like climate and vaccines or other infectious disease measures. Scientists want to explain more, but they should be humble. I don’t think it’s very effective to treat science as a religion. In year two of the pandemic, people kept saying that the guidance keeps changing, and all I could think was, “Of course the guidance is changing, our understanding is changing.” The moment called for a little humility from the research community rather than saying, “We’re the know-it-alls.”
Is it awkward to be in charge of science policy at a time when many people don’t believe in empiricism?
I don’t think it’s as extreme as that. People have always made choices not just based on hard facts but also on the factors in their lives and the network of thought that they are enmeshed in. We have to accept that people are complex.
Part of your job is to hire and oversee the nation’s chief technology officer. But we don’t have one. Why not?
That had already been a long endeavor when I came on board. That’s been a huge challenge. It’s very difficult to recruit, because those working in tech almost always have financial entanglements.
I find it hard to believe that in a country full of great talent there isn’t someone qualified for that job who doesn’t own stock or can’t get rid of their holdings. Is this just a low priority for you?
We spent a lot of time working on that and haven’t succeeded.
Are we going to go through the whole term without a CTO?
I have no predictions. I’ve got nothing more than that.
There are only a few months left in the current term of this administration. President Biden has given your role cabinet status. Have science and technology found their appropriate influence in government?
Yes, I see it very clearly. Look at some of the biggest changes—for example, the first really meaningful advances on climate, deploying solutions at a scale that the climate actually notices. I see these changes in every area and I’m delighted.
Microsoft’s Recall technology, an AI tool designed to assist users by automatically reminding them of important information and tasks, bears resemblance to George Orwell’s „1984“ dystopia in several key aspects:
1. Surveillance and Data Collection: – 1984: The Party constantly monitors citizens through telescreens and other surveillance methods, ensuring that every action, word, and even thought aligns with the Party’s ideology. – Recall Technology: While intended for productivity, Recall collects and analyzes large amounts of personal data, emails, and other communications to provide reminders. This level of data collection can raise concerns about privacy and the potential for misuse or unauthorized access to personal information.
2. Memory and Thought Control: – 1984: The Party manipulates historical records and uses propaganda to control citizens‘ memories and perceptions of reality, essentially rewriting history to fit its narrative. – Recall Technology: By determining what information is deemed important and what reminders to provide, Recall could influence users‘ focus and priorities. This selective emphasis on certain data could subtly shape users‘ perceptions and decisions, akin to a form of soft memory control.
3. Dependence on Technology:
– 1984: The populace is heavily reliant on the Party’s technology for information, entertainment, and even personal relationships, which are monitored and controlled by the state. – Recall Technology: Users might become increasingly dependent on Recall to manage their schedules and information, potentially diminishing their own capacity to remember and prioritize tasks independently. This dependence can create a vulnerability where the technology has significant control over daily life.
4. Loss of Personal Autonomy:
– 1984: Individual autonomy is obliterated as the Party dictates all aspects of life, from public behavior to private thoughts. – Recall Technology: Although not as extreme, the automation and AI-driven suggestions in Recall could erode personal decision-making over time. As users rely more on technology to dictate their actions and reminders, their sense of personal control and autonomy may diminish.
5. Potential for Abuse:
– 1984: The totalitarian regime abuses its power to maintain control over the population, using technology as a tool of oppression. – Recall Technology: In a worst-case scenario, the data collected by Recall could be exploited by malicious actors or for unethical purposes. If misused by corporations or governments, it could lead to scenarios where users‘ personal information is leveraged against them, echoing the coercive control seen in Orwell’s dystopia.
While Microsoft’s Recall technology is designed with productivity in mind, its potential implications for privacy, autonomy, and the influence over personal information draw unsettling parallels to the controlled and monitored society depicted in „1984.“
Natural Language Interaction:GPT-4o’s advanced natural language processing capabilities allow for seamless, conversational interaction between the driver and the vehicle. This makes controlling the vehicle and accessing information more intuitive and user-friendly.
Personalized Experience:The AI can learn from individual driver behaviors and preferences, offering tailored suggestions for routes, entertainment, climate settings, and more, enhancing overall user satisfaction and engagement.
Enhanced Autonomous Driving and Safety:
Superior Decision-Making:GPT-4o can significantly enhance Tesla’s autonomous driving capabilities by processing and analyzing vast amounts of real-time data to make better driving decisions. This improves the safety, reliability, and efficiency of the vehicle’s self-driving features.
Proactive Safety Features:The AI can provide real-time monitoring of the vehicle’s surroundings and driver behavior, offering proactive alerts and interventions to prevent accidents and ensure passenger safety.
Next-Level Infotainment and Connectivity:
Smart Infotainment System: With GPT-4o, the SUV’s infotainment system can offer highly intelligent and personalized content recommendations, including music, podcasts, audiobooks, and more, making long journeys more enjoyable.
Seamless Connectivity:The AI can integrate with a wide range of apps and services, enabling drivers to manage their schedules, communicate, and access information without distraction, thus enhancing productivity and convenience.
Continuous Improvement and Future-Proofing:
Self-Learning Capabilities:GPT-4o continuously learns and adapts from user interactions and external data, ensuring that the vehicle’s performance and features improve over time. This results in an ever-evolving user experience that keeps getting better.
Over-the-Air Updates: Regular over-the-air updates from OpenAI ensure that the SUV remains at the forefront of technology, with the latest features, security enhancements, and improvements being seamlessly integrated.
Market Differentiation and Brand Leadership:
Innovative Edge:Integrating GPT-4o positions Tesla’s new SUV as a cutting-edge vehicle, showcasing the latest in AI and automotive technology. This differentiates Tesla from competitors and strengthens its reputation as a leader in innovation.
Enhanced Customer Engagement: The unique AI-driven features and personalized experiences can drive stronger customer engagement and loyalty, attracting tech-savvy consumers and enhancing the overall brand image.
By leveraging these advantages, Tesla can create a groundbreaking SUV that not only meets but exceeds consumer expectations, setting new standards for the automotive industry and reinforcing Tesla’s position as a pioneer in automotive and AI technology.
The integration of advanced AI like OpenAI’s GPT-4o into Apple’s Vision Pro + Version 2 can significantly enhance its vision understanding capabilities. Here are ten possible use cases:
1. Augmented Reality (AR) Applications: – Interactive AR Experiences: Enhance AR applications by providing real-time object recognition and interaction. For example, users can point the device at a historical landmark and receive detailed information and interactive visuals about it. – AR Navigation: Offer real-time navigation assistance in complex environments like malls or airports, overlaying directions onto the user’s view.
2. Enhanced Photography and Videography: – Intelligent Scene Recognition: Automatically adjust camera settings based on the scene being captured, such as landscapes, portraits, or low-light environments, ensuring optimal photo and video quality. – Content Creation Assistance: Provide suggestions and enhancements for capturing creative content, such as framing tips, real-time filters, and effects.
3. Healthcare and Medical Diagnosis: – Medical Imaging Analysis: Assist in analyzing medical images (e.g., X-rays, MRIs) to identify potential issues, providing preliminary diagnostic support to healthcare professionals. – Remote Health Monitoring: Enable remote health monitoring by analyzing visual data from wearable devices to track health metrics and detect anomalies.
4. Retail and Shopping: – Virtual Try-Ons: Allow users to virtually try on clothing, accessories, or cosmetics using the device’s camera, enhancing the online shopping experience. – Product Recognition: Identify products in stores and provide information, reviews, and price comparisons, helping users make informed purchasing decisions.
5. Security and Surveillance: – Facial Recognition: Enhance security systems with facial recognition capabilities for authorized access and threat detection. – Anomaly Detection: Monitor and analyze security footage to detect unusual activities or potential security threats in real-time.
6. Education and Training: – Interactive Learning: Use vision understanding to create interactive educational experiences, such as identifying objects or animals in educational content and providing detailed explanations. – Skill Training: Offer real-time feedback and guidance for skills training, such as in sports or technical tasks, by analyzing movements and techniques.
7. Accessibility and Assistive Technology: – Object Recognition for the Visually Impaired: Help visually impaired users navigate their surroundings by identifying objects and providing auditory descriptions. – Sign Language Recognition: Recognize and translate sign language in real-time, facilitating communication for hearing-impaired individuals.
8. Home Automation and Smart Living: – Smart Home Integration: Recognize household items and provide control over smart home devices. For instance, identifying a lamp and allowing users to turn it on or off via voice commands. – Activity Monitoring: Monitor and analyze daily activities to provide insights and recommendations for improving household efficiency and safety.
9. Automotive and Driver Assistance: – Driver Monitoring: Monitor driver attentiveness and detect signs of drowsiness or distraction, providing alerts to enhance safety. – Object Detection: Enhance autonomous driving systems with better object detection and classification, improving vehicle navigation and safety.
10. Environmental Monitoring: – Wildlife Tracking: Use vision understanding to monitor and track wildlife in natural habitats for research and conservation efforts. – Pollution Detection: Identify and analyze environmental pollutants or changes in landscapes, aiding in environmental protection and management.
These use cases demonstrate the broad potential of integrating advanced vision understanding capabilities into Apple’s Vision Pro + Version 2, enhancing its functionality across various domains and providing significant value to users.
Apple’s Vision Pro + Version 2, utilizing OpenAI’s ChatGPT „GPT-4o“ as the operating system offers several compelling marketing benefits. Here are the key advantages to highlight:
1. Revolutionary User Interface: – Conversational AI: GPT-4o’s advanced natural language processing capabilities allow for a conversational user interface, making interactions with Vision Pro + more intuitive and user-friendly. – Personalized Interactions: The AI can provide highly personalized responses and suggestions based on user behavior and preferences, enhancing user satisfaction and engagement.
2. Unmatched Productivity: – AI-Driven Multitasking: GPT-4o can manage and streamline multiple tasks simultaneously, significantly boosting productivity by handling scheduling, reminders, and real-time information retrieval seamlessly. – Voice-Activated Efficiency: Hands-free operation through advanced voice commands allows users to multitask efficiently, whether they are working, driving, or engaged in other activities.
3. Advanced Accessibility: – Inclusive Design: GPT-4o enhances accessibility with superior voice recognition, understanding diverse speech patterns, and offering multilingual support, making Vision Pro + more accessible to a broader audience. – Adaptive Assistance: The AI can provide context-aware assistance to users with disabilities, further promoting inclusivity and ease of use.
4. Superior Integration and Ecosystem: – Apple Ecosystem Synergy: GPT-4o integrates seamlessly with other Apple devices and services, offering a cohesive and interconnected user experience across the Apple ecosystem. – Unified User Experience: Users can enjoy a consistent and unified experience across all their Apple devices, enhancing brand loyalty and overall user satisfaction.
5. Enhanced Security and Privacy: – Secure Interactions: Emphasize GPT-4o’s robust security measures to ensure user data privacy and protection, leveraging OpenAI’s commitment to ethical AI practices. – Trustworthy AI: Highlight OpenAI’s dedication to ethical AI usage, reinforcing user trust in the AI-driven functionalities of Vision Pro +.
6. Market Differentiation: – Innovative Edge: Position Vision Pro + as a cutting-edge product that stands out in the market due to its integration with GPT-4o, setting it apart from competitors. – Leadership in AI: Showcase Apple’s leadership in technology innovation by leveraging OpenAI’s state-of-the-art advancements in AI.
7. Future-Proofing: – Continuous Innovation: Regular updates from OpenAI ensure that Vision Pro + remains at the forefront of AI technology, with continuous improvements and new features. – Scalable Solutions: The AI platform’s scalability allows for future enhancements, ensuring the product remains relevant and competitive over time.
8. Customer Engagement: – Proactive Support: GPT-4o can offer proactive customer support and real-time problem-solving, leading to higher customer satisfaction and loyalty. – Engaging Experiences: The AI can create engaging and interactive experiences, making the device more enjoyable and useful for daily activities.
9. Enhanced Creativity: – Creative Assistance: GPT-4o can assist users with creative tasks such as content creation, brainstorming, and project management, providing valuable support for both personal and professional use. – Innovative Features: Highlight the unique AI-driven features that empower users to explore new creative possibilities, enhancing the appeal of Vision Pro +.
10. Efficient Learning and Adaptation: – User Learning: GPT-4o continuously learns from user interactions, becoming more efficient and effective over time, offering a progressively improving user experience. – Adaptive Technology: The AI adapts to user needs and preferences, ensuring that the device remains relevant and useful in a variety of contexts.
By leveraging these benefits, Apple can market the Vision Pro + Version 2 as a pioneering product that offers unparalleled user experience, productivity, and innovation, driven by the advanced capabilities of OpenAI’s GPT-4o.
:format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/25582800/helicopter_original.jpg)
:format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/25582782/helicopter_watermarked.jpg)
:format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/25582794/rug_original.jpg)
:format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/25582787/rug_watermarked.jpg)
:format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/25582928/motorcycle_original.jpg)
:format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/25582929/motorcycle_watermarked.jpg)
:format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/25584251/PXL_20240819_174352535.jpg)
:format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/25584252/PXL_20240819_174352535_2_copy.jpg)
:format(webp)/cdn.vox-cdn.com/uploads/chorus_asset/file/25584394/247226_AI_Pixel_Reality_CVirginia_END.png){kind=tracking}
TheIdea – The Innovation Agency 